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  1. DiGiorno Pizza Gets In On #WhyIStayed Domestic Abuse Hashtag With Admittedly “Awful and Careless” PR Gaffe

    All the no in the world.

    Oof. The #WhyIStayed hashtag, if you're unfamiliar, has been a place for Twitter to examine issues of domestic abuse after video of (now-former) Baltimore Ravens running back Ray Rice beating his then-fiancée Janay Palmer hit the web. DiGiorno Pizza very much not realize that when they tweeted the above implication that you would stay with an abusive partner because they have pizza. To their credit, DiGiorno immediately deleted the tweet and apologized, both en masse and to individual users:

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  2. The Sims 4 Will Not Have Pools or Toddlers in Base Games, Says EA

    Maybe pools are too hard to animate?

    The Sims franchise has certainly changed a lot since its first game was released in late 2000. But according to EA, some of the latest innovations to Sims 4 are going to come at the expense of some of players' favorite past features, as well as an architectural staple that's been with the games since their inception.

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  3. Titanfall Currently Free-To-Play on PC for 48 Hours

    Yeah, okay, but I still want that Optimus Prime DLC.

    Despite being the distributor for some of the bestselling games out today -- Dragon AgeMass Effect, and The Sims, to name a few -- their digital online store Origin doesn't exactly have the best reputation compared to similar services like Steam. But you know what would be a really great way to convince people to jump on the Origin train? Giving everybody a free 48-hour taste of their games, starting with Titanfall. Smart move, EA. Smart move.

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  4. Watch EA’s E3 2014 Press Conference and Battlefield Hardline Stream Live at 3PM ET

    I hope you cleared your schedule for the day. And the rest of the week.

    Nintendo, Microsoft, and Sony aren't the only ones who hold big press conferences at E3, so while you wait for Sony's later on tonight, check out what EA has in store for gamers this year. Then, stick around for an hour-long live stream of Battlefield Hardline afterward.

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  5. About Damn Time: BioWare/EA Goes Gender Neutral for Dragon Age: Inquisition‘s Box Art

    Here Be Dragons

    The realm of video game box art can be fairly dominated by bestubbled white guys in armor carrying big guns or bigger swords, even in games where the main character's physical appearance is determined entirely by the player from a wide variety of options. Even for titles like BioWare's Mass Effect, famous for having an incredibly popular female version of the main character Shepard, the face on the box is the male version. Lobbying by ME fans did eventually result in the inclusion of (the affectionately dubbed) FemShep in a launch trailer and collectors edition box art, and it seems that BioWare has taken the idea a step further for its newest RPG, Dragon Age: Inquisition. As confirmed by the game's creative director Mike Laidlaw, the figure on the official box cover was intended to be gender neutral, to better represent the diversity of the game's character options. Previously in Dragon Age

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  6. Looking Forward to EA’s Free-to-Play Command & Conquer? You Might Want to Sit Down for This

    We guess it's also free-to-not-play.

    Command & Conquer is a popular real-time-strategy franchise, though clearly not popular enough for EA to go ahead with the free-to-play version it had been working on. They've sacked the project after a disappointing round of alpha testing.

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  7. EA’s Humble Origin Bundle Brings All Kinds of Awesome Games

    Kudos, EA.

    EA, oft-called the worst company in the world, has just done something really cool: They've teamed up with Humble Bundle to release some of their best games this generation for however much you want. Finally, a reason to actually use Origin!

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  8. New Tetris Mobile Game Takes a Page From Pokemon, Looks Awesome

    Gotta fit 'em all!

    It almost goes without saying now that the two most addictive things to come out of portable gaming are the brick-racking frenzy of Tetris, and the monster-collecting of Pokemon. So it seems odd that it's taken this long for a developer to mash these ideas up, but that's just what EA's done with recently announced game Tetris Monsters.

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  9. Watch All of Today’s E3 Press Conferences Live Right Here [Live Stream]

    Get a look at tomorrow's game consoles today with press conferences from Microsoft this afternoon and Sony tonight.

    It's E3 week, and, well, you know what that means, don't you? It means that starting at 10 am PT today, we'll be bringing you a whole week full of live press conferences, trailers for new games, and new looks  at the latest next gen consoles -- the PS4 and Xbox One -- that are about to leave a smoldering crater in your bank account where 599 U.S. dollars used to be...give or take.

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  10. EA Snaps Up Domains Up to, So Rock, Paper, Shotgun Grabs

    If you love games where you pretend to kill your friends and strangers over the Internet, then you're probably down with EA's Battlefield series. Battlefield 4 is coming out this Fall, but EA has plans for even more sequels to the game. Kind of a lot of them, in fact.  They recently registered Battlefield domains ending in numbers 13-20, so gaming site Rock Paper Shotgun did them exactly one better and registered

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  11. Things We Saw Today: Hugh Jackman’s New Wolverine Suit

    Things We Saw Today

    Hey, it's not yellow spandex. (Blastr)

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  12. SEAL Team Six Members Reprimanded for Making Medal of Honor: Warfighter a Little Too Authentic

    It doesn't pay to be one of the most famous soldiers in the United States Armed Forces, apparently. Seven members of the U.S. Navy's infamous SEAL Team Six are have been punished by the military for revealing classified information to Medal of Honor: Warfighter developer Danger Close and publisher EA while consulting on the game's development. According to a CBS report, the soldier-cum-consultants revealed confidential military intelligence while helping the team write a more "authentic" military shooter.

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  13. Report: EA Negotiating Sale to an Equity Firm?

    When most people think "EA," they think "challenge everything" or "it's in the game;" but EA might be playing a very different kind of game. There have been a number of rumors floating around about an alleged buyout of Electronic Arts, Inc. The story first appeared this morning in the New York Post, which reported, based on unnamed inside sources, that EA is in the early stages of negotiation with private equity firms KKR and Providence Equity Partners regarding a potential buyout. Could this really be happening? Could EA really be sold to an equity firm? Although nothing is certain as of yet, these rumors are certainly making a splash.

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  14. EA Sues Zynga for Copyright Infringement

    What? You're telling me that Zynga steals games, repackages them, slaps "Ville" on the title, and then unashamedly releases them? Say it ain't so! But today, the folks over at Zynga realized that there are always bigger fish out there. Electronic Arts, Inc. didn't take too kindly to the blatant ripping-off of their game, The Sims Social, in the form of Zynga's brand-new game, The Ville. The folks over at EA decided to sue Zynga back to the Stone Age and have published a 50-page legal complaint describing in detail how The Ville is essentially identical to The Sims Social in everything from the animation sequences to the RGB color values in the custom skin tones. Zynga messed with the bull and they seem surprised about what they're about to get.

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  15. Things We Saw Today: The Flowchart That Explains How The Mary Sue Continues Our Existence

    Things We Saw Today

    Doghouse Diaries presents a major facet of our business model. Thank you all for choosing us on your journey round the endless procrastination wheel.

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  16. EA Officially Makes a Stand in Support of Gay Marriage

    It would be a gross understatement to say that EA Inc. isn't the most popular company nowadays. Intrusive DRM, release-day DLC, disc-locked content, and the habit of suffocating smaller game companies are just a few of the reasons EA received the dubious honor of being named The Consumerist's "Worst Company in America" back in April. On Wednesday, the company announced that it had joined a coalition of businesses in support of the repeal of the Defense of Marriage Act, or DOMA.

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  17. Server Woes, DRM, and a Free Lunch: What We Can Learn From This Week’s Gaming News


    Over the past week, some of the more noteworthy happenings in the world of gaming have unfolded like a parable about good business practices. Let’s begin: On May 8, Valve released the Perpetual Testing Initiative (a totally free level editor for Portal 2), which has been unsurprisingly popular. In order to thank the community for their enthusiasm, Portal 2 was on sale via Steam last weekend for a whopping 66% off. Skyrim and some Team Fortress 2 items were knocked down as well, because why not. A few days later, several gaming news sites reported that EA was pulling down a big chunk of their Battlefield 3 public servers, in an effort to push players toward their $30-a-month rental servers. Unsurprisingly, an outcry followed. Shortly after, EA restored a number of public servers, stating that their intent was never to remove access to public servers entirely. They did, however, continue to talk up the benefits of renting in the same breath. And finally, on Tuesday, Blizzard’s release of Diablo III — arguably the most anticipated PC game to date — was a big hot mess. Diablo III requires a connection to Blizzard’s servers at all times, even while playing the single-player campaign. When the game launched at 12:01 AM, the resulting server traffic was massive (as one might expect), and many players spent the better part of the day futilely attempting to sign in. Keep in mind, players were able to purchase, download, and install the game client weeks in advance, which most did; all the server connection was needed for was to unlock the game.

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  18. Initiatives To Get More Women Into Video Games, Good Or Bad?

    Consider the Following

    Back in March, we posted a really interesting recruitment video from video game developers Electronic Arts. They showed a video game marketer, developer, and publisher - all women - talking about how they got their start in the business. We thought it was a really great way to show young women some unique career opportunities. And then the video was removed. We have no idea why but apparently EA is still actively on the hunt for women to work at their company and for them to play their games. Why? They may finally be realizing the marketing potential, but the industry still has a long way to go and not everyone is sure actively seeking out women for programming jobs is the way to go.

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  19. Stephen Fry Defends Electronic Arts Against Anti-Gay Controversy

    And All Was Right With the World

    Video game publisher Electronic Arts has been in the news a lot lately and the news hasn't been good. Their BioWare division has been receiving a lot of flack about the ending of Mass Effect 3 (causing them to create a whole new ending for the fans who complained) and the company as a whole has had to defend itself against thousands of letters complaining about same sex relationships in their games. Now, British actor Stephen Fry has taken it upon himself to not only give a huge vote of confidence to EA, but also promote All Out's campaign to help them combat the letters with a petition. Hit the jump for what he had to say. 

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  20. It’s Official: BioWare Will Be Releasing Free Ending DLC for Mass Effect 3

    Assuming Direct Control

    It's been one hell of a month for Mass Effect fans. Since early March, the fanbase has been seething over the widely reviled ending to Mass Effect 3, with many actively calling for BioWare to change it via DLC. Two weeks later, BioWare announced that it was working on "game content initiatives" that would address issues of clarity and narrative. Today, fresh on the heels of The Consumerist naming EA as 2012's Worst Company in America, and just in time for BioWare to potentially avoid a bloodbath at PAX East tomorrow, we have an answer. Yes, there will be DLC that extends the ending. And yes, it will be free.

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