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EA

Things We Saw Today

Things We Saw Today: Hugh Jackman’s New Wolverine Suit

Things We Saw Today

Things We Saw Today: The Flowchart That Explains How The Mary Sue Continues Our Existence

Doghouse Diaries presents a major facet of our business model. Thank you all for choosing us on your journey round the endless procrastination wheel.

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Essay

Server Woes, DRM, and a Free Lunch: What We Can Learn From This Week’s Gaming News

Over the past week, some of the more noteworthy happenings in the world of gaming have unfolded like a parable about good business practices. Let’s begin: On May 8, Valve released the Perpetual Testing Initiative (a totally free level editor for Portal 2), which has been unsurprisingly popular. In order to thank the community for their enthusiasm, Portal 2 was on sale via Steam last weekend for a whopping 66% off. Skyrim and some Team Fortress 2 items were knocked down as well, because why not.

A few days later, several gaming news sites reported that EA was pulling down a big chunk of their Battlefield 3 public servers, in an effort to push players toward their $30-a-month rental servers. Unsurprisingly, an outcry followed. Shortly after, EA restored a number of public servers, stating that their intent was never to remove access to public servers entirely. They did, however, continue to talk up the benefits of renting in the same breath.

And finally, on Tuesday, Blizzard’s release of Diablo III — arguably the most anticipated PC game to date — was a big hot mess. Diablo III requires a connection to Blizzard’s Battle.net servers at all times, even while playing the single-player campaign. When the game launched at 12:01 AM, the resulting server traffic was massive (as one might expect), and many players spent the better part of the day futilely attempting to sign in. Keep in mind, players were able to purchase, download, and install the game client weeks in advance, which most did; all the server connection was needed for was to unlock the game.

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Consider the Following

Initiatives To Get More Women Into Video Games, Good Or Bad?

Back in March, we posted a really interesting recruitment video from video game developers Electronic Arts. They showed a video game marketer, developer, and publisher – all women – talking about how they got their start in the business. We thought it was a really great way to show young women some unique career opportunities. And then the video was removed. We have no idea why but apparently EA is still actively on the hunt for women to work at their company and for them to play their games. Why? They may finally be realizing the marketing potential, but the industry still has a long way to go and not everyone is sure actively seeking out women for programming jobs is the way to go.

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And All Was Right With the World

Stephen Fry Defends Electronic Arts Against Anti-Gay Controversy

Video game publisher Electronic Arts has been in the news a lot lately and the news hasn’t been good. Their BioWare division has been receiving a lot of flack about the ending of Mass Effect 3 (causing them to create a whole new ending for the fans who complained) and the company as a whole has had to defend itself against thousands of letters complaining about same sex relationships in their games. Now, British actor Stephen Fry has taken it upon himself to not only give a huge vote of confidence to EA, but also promote All Out’s campaign to help them combat the letters with a petition. Hit the jump for what he had to say. 

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Assuming Direct Control

It’s Official: BioWare Will Be Releasing Free Ending DLC for Mass Effect 3

It’s been one hell of a month for Mass Effect fans. Since early March, the fanbase has been seething over the widely reviled ending to Mass Effect 3, with many actively calling for BioWare to change it via DLC. Two weeks later, BioWare announced that it was working on “game content initiatives” that would address issues of clarity and narrative. Today, fresh on the heels of The Consumerist naming EA as 2012′s Worst Company in America, and just in time for BioWare to potentially avoid a bloodbath at PAX East tomorrow, we have an answer.

Yes, there will be DLC that extends the ending. And yes, it will be free.

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