Fans of My Little Pony: Friendship is Magic have gotten to follow their favorite ponies into a parallel universe where they experience the world as anthropomorphized high school students. Through four films, three TV specials, music albums, animated shorts, and even a mobile app and a line of dolls, the MLP: Equestria Girls franchise shows no signs of slowing down. In fact, a new digital series is launching TODAY!Read More
The plot thickens after the news that Rian Johnson told the New York Times who was indicated by The Last Jedi's title. We received a box of Hasbro Star Wars toys—most pertaining to The Last Jedi—and I am VERY intrigued by the branding on a figure of Rey.Read More
Despite much controversy over the lack of a Rey token in the Star Wars Monopoly game sold in the U.S, it seems as though Hasbro has finally decided to listen to the outcry and have available Star Wars Monopoly sets that include the heroine of The Force Awakens.Read More
Last year, an eight year old girl wrote a letter to Hasbro wondering why there was no Rey token included in the new Star Wars Monopoly game. Hasbro responded to her letter, saying that they left her out because they didn't want to be responsible for spoilers to The Force Awakens, as the board game came out before the film. Later, they promised to include Rey in subsequent versions of the game by the Fall of 2016. It's now Summer of 2017, and we're still waiting.Read More
There are three things you need to know. One, his name is K-9. Two, he is a robot pup. Three, HE LIVES WITH US NOW FOREVER.Read More
"We believe this is a more relevant and appropriate view of our business." We agree!Read More
The series combines a colorful and neon joy with an unexpected dark side that sometimes almost feels like Alice in Wonderland.Read More
How does Princess Celestia get her mane that fab? Is Discord the new Kermit? So many questions!Read More
What is this? Why is this happening?
Remember back in the '90s when everyone went crazy for those darn Furby toys? Well, now you can look forward to it on the big screen.Read More
What's in the box?
Receiving gifts is always great. Walking into the office and finding a mysterious box labeled "Rogue One?" There are no words. The awesome team at Hasbro sent a ton of Star Wars goodies and I got to unveil them on Facebook.Read More
In an interview with Collider's Steve Weintraub, Ridley mentions she recently attended a meeting about merchandise and describes her reaction when #WheresRey began.Read More
We previewed upcoming video games, played with Hasbro toys and hit up the Heroes After Dark red carpet event.
Before we hit up NYCC, we had an opportunity to check out some of the pre-event festivities.Read More
This post has multiple endings.
A movie based on Clue is in development over at 20th Century Fox, who have teamed up with Hasbro, the toy company who brought you the Battleship and Ouija movies. Oh, boy.Read More
The Furby is back! This isn't the first time that this bizarre talking toy has attempted a comeback, but the latest iteration has Bluetooth, so maybe it'll stick around to haunt all the other devices in your household before you box it up and hide it in your basement.Read More
Featuring Captain Marvel, Luke Cage, and Black Panther alums!
If you'd asked me yesterday for my thoughts on the Hasbro Cinematic Universe, Hasbro and Paramount's planned series of
feature-length ads films featuring the G.I. Joe, Micronauts, Visionaries, M.A.S.K. (Mobile Armored Strike Kommand), and ROM: SpaceKnight brands, I probably would have been highly dubious.
Where's Rey? She's right here.
Finally, we know what Rey's Monopoly figure is going to look like--courtesy of a reveal by Hasbro at the annual Toy Fair in New York City. Originally, Hasbro said that Rey hadn't been included in the first game's set because they hadn't wanted to spoil the movie for people--although I'm not necessarily sure how Rey holding a lightsaber would technically be considered a spoiler (since she's not the only character to do so in TFA.)Read More
This could very well be the next level in cosplay crafting. Hasbro and Marvel are now going to be issuing a line of accessories that will complement any cosplay perfectly--and they won't break the bank, either.Read More
"Business offers product to meet staggering demand" shouldn't be a newsworthy story, but, since time and time again the opposite has been true in terms of merchandise for female characters, I feel like celebrating whenever Hasbro and other companies do the bare minimum to improve representation.Read More
The Rey toys are coming! The Rey toys are coming!
Have you been searching toy store after toy store for a Rey figurine, to no avail? Fear not! Hasbro is finally going to put out a new wave of toys, including a bunch of Rey-focused ones.Read More
Rey's calling to you. Just let her in.
Yesterday, we got word of an 8-year-old's letter to Hasbro asking where Rey, the main character of Star Wars: The Force Awakens, was in their Star Wars Monopoly game. Hasbro responded with some kind-of-nonsense about preventing spoilers, since the game was released back in September, but now they're making things right.Read More