"We believe this is a more relevant and appropriate view of our business." We agree!

The series combines a colorful and neon joy with an unexpected dark side that sometimes almost feels like Alice in Wonderland.

How does Princess Celestia get her mane that fab? Is Discord the new Kermit? So many questions!

Remember back in the '90s when everyone went crazy for those darn Furby toys? Well, now you can look forward to it on the big screen.

Receiving gifts is always great. Walking into the office and finding a mysterious box labeled "Rogue One?" There are no words. The awesome team at Hasbro sent a ton of Star Wars goodies and I got to unveil them on Facebook.

In an interview with Collider's Steve Weintraub, Ridley mentions she recently attended a meeting about merchandise and describes her reaction when #WheresRey began.

Before we hit up NYCC, we had an opportunity to check out some of the pre-event festivities.

A movie based on Clue is in development over at 20th Century Fox, who have teamed up with Hasbro, the toy company who brought you the Battleship and Ouija movies. Oh, boy.

The Furby is back! This isn't the first time that this bizarre talking toy has attempted a comeback, but the latest iteration has Bluetooth, so maybe it'll stick around to haunt all the other devices in your household before you box it up and hide it in your basement.

If you'd asked me yesterday for my thoughts on the Hasbro Cinematic Universe, Hasbro and Paramount's planned series of feature-length ads films featuring the G.I. Joe, Micronauts, Visionaries, M.A.S.K. (Mobile Armored Strike Kommand), and ROM: SpaceKnight brands, I probably would have been highly dubious.

Finally, we know what Rey's Monopoly figure is going to look like--courtesy of a reveal by Hasbro at the annual Toy Fair in New York City. Originally, Hasbro said that Rey hadn't been included in the first game's set because they hadn't wanted to spoil the movie for people--although I'm not necessarily sure how Rey holding a lightsaber would technically be considered a spoiler (since she's not the only character to do so in TFA.)

This could very well be the next level in cosplay crafting. Hasbro and Marvel are now going to be issuing a line of accessories that will complement any cosplay perfectly--and they won't break the bank, either.

"Business offers product to meet staggering demand" shouldn't be a newsworthy story, but, since time and time again the opposite has been true in terms of merchandise for female characters, I feel like celebrating whenever Hasbro and other companies do the bare minimum to improve representation.

Have you been searching toy store after toy store for a Rey figurine, to no avail? Fear not! Hasbro is finally going to put out a new wave of toys, including a bunch of Rey-focused ones.

Yesterday, we got word of an 8-year-old's letter to Hasbro asking where Rey, the main character of Star Wars: The Force Awakens, was in their Star Wars Monopoly game. Hasbro responded with some kind-of-nonsense about preventing spoilers, since the game was released back in September, but now they're making things right.

Rey is the undisputed star of The Force Awakens (even those bros who say the movie was "the equivalent of auto-castration" are really just testifying to her power), but predictably, she and her fellow badass Captain Phasma have been conspicuously absent from a lot of the film's merchandise so far.

Called "Companion Pets," these kitties are made to offer companionship to older folks who might not have the time or the ability to tend to a real pet.