Things We Saw Today: Hasbro Rolls Out New Content for Transformers, My Little Pony, and G.I. Joe
Today is Hasbro Investor Day, and the company has unveiled a slate of film and television offerings based on their popular properties. Much in the vein of D23, Hasbro is rolling out all-new content for its biggest franchises, which includes Transformers, My Little Pony, and G.I. Joe.
“Sometime between 2022 and 2023, you should see two to three movies every year from us and three to four streamed shows,” Hasbro CEO Brian Goldner said in an interview. “And then we’ll scale that as we add new IP while we’re also doing subsequent seasons of the shows that we already [created].” Make more content! Feed the beast! Retcons and reboots are far as the eye can see!
The robots in disguise are returning to the small screen with two separate animated series. Netflix’s Transformers: BotBots is a new animated comedy series about the mischievous little Transformers robots, otherwise known as BotBots, who disguise themselves as everyday mall objects (give us an Orange Julius transformer, you cowards). The BotBots are just living at the mall, getting Steak Escape fries (I’m assuming) until a group of BotBots called “The Lost Bots” run into the mall security guard and put all the bots in danger. The adventure series will be produced and showrun by Kevin Burke and Chris “Doc” Wyatt (Spider-Man, Transformers: Rescue Bots Academy).
The second untitled series will air on Nickelodeon, and follows a new species of Transformers who must find their place and purpose among Autobots, Decepticons, and the human family that adopts them. Described as an action comedy, the series will be executive produced by Ant Ward (Rise of the Teenage Mutant Ninja Turtles), and Nicole Dubuc (Transformers: Rescue Bots) and developed and co-executive produced by Dale Malinowski (Rise of the Teenage Mutant Ninja Turtles).
My Little Pony
Netflix is also saddling up for My Little Pony G5, a film about a group of ponies who
catch COVID-19 from 5G towers stationed in Equestria. In the new story, the pony world of Equestria has lost its magic. Friendship and Harmony have been replaced by paranoia and mistrust, and Ponies now live separated by species. Sunny—a feisty and idealistic young Earth Pony—is convinced there’s still hope for this divided world, but her slightly misguided and often hilarious efforts to change hearts and minds have led to her being branded a misfit. The film will segue into a series that follows the characters in their quest to regain their magic.
Amazon Prime is developing a live-action standalone series for G.I. Joe character Lady Jaye that will tie into the larger G.I. Joe universe. Adrianne Palicki (John Wick) played the character in the 2013 film G.I. Joe: Retaliation, but it’s unclear whether or not she will be reprising her role for the series. Erik Oleson (Carnival Row, The Man in the High Castle), will write and showrun the series.
In addition, they are also developing the spinoff film Snake Eyes, which is set to star Henry Golding (Crazy Rich Asians) in an origin story about the eponymous commando.
These announcements are exciting, but they pale in comparison to Hasbro’s other major announcement, a gender-neutral Potato Head toy that will replace Mr. and Mrs. Potato Head. The announcement was made today and has already inspired countless memes, debates, and commentary.
🥔Who’s gonna tell them that potatoes self-pollinate “which means they have the male and female flowers on one plant”?#PotatoHead #Science https://t.co/7CH71A2H3d pic.twitter.com/JzzBYXQd73
— Jennifer Taub (@jentaub) February 25, 2021
What are you looking forward to watching, other than potato gender discourse on the internet?
(via A.V. Club, featured image: Hasbro)
- Learn more about the subgenres of Afrofuturism here. (via The Portalist)
- A Capitol rioter texted his ex calling her a “moron.” She turned him into the feds. (via Washington Post)
- Here’s an oral history of Lost‘s divisive finale. (via Vulture)
— Holland Taylor (@HollandTaylor) February 25, 2021
- School expels children of mom with an OnlyFans account, or why sex workers need workers’ rights. (via Jezebel)
- Maya Rudolph says everyone at SNL hated working with Donald Trump, hard to believe I know. (via HuffPost)
- Virtual learning offers an escape from in-class racism. (via HuffPost)
- Watch this: #MeToo founder and Executive Director Tarana Burke and Jurnee Smollett discuss #MeToo’s new campaign #WeAsOurselves.
WATCH: #MeToo founder and Executive Director @TaranaBurke and actress @jurneesmollett join us to discuss #MeToo‘s new campaign #WeAsOurselves. pic.twitter.com/2gr2S0Z4LI
— CBS This Morning (@CBSThisMorning) February 24, 2021
Happy Thursday, Mary Suevians!
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