Advertisements that perpetuate gender stereotypes will now be banned under new, stricter guidelines in the UK. For a lot of Americans, this sounds like a utopian dream–one in which those behind the commercials and other ads we see recognize that theirs is an industry designed to target our susceptible subconscious and holds itself to standards to make sure that power isn't abused.Read More
Also it's a robot. A robot razor with full breasts.
Now, thanks to Schick, we can finally picture an anthropomorphic razor with a well-defined bosom.Read More
The holiday season is almost upon us—after we get all spooky for the rest of the month—and that probably means we've got a lot of gendered advertising coming our way, since we still live in a world of "boys'" and "girls'" toy aisles. Before that all kicks off, then, why not watch this UK commercial for Smyths Toys Superstores that tosses the gendered marketing out the window and gives us a kid who wants to fly through space and wear dresses?Read More
Unilever, which is the world’s second-biggest advertiser, did some research on the efficacy of their advertising strategies recently. They discovered that a huge majority of their advertisements contain negative stereotypes about women, and it turns out, that's not an effective tactic when it comes to marketing products towards women.Read More
Male dolls are marketed to girls, girls are given books with boy protagonists, and many family films with male leads are considered gender-neutral. Girls learn, from an early age, to empathize and identify with both men and women. But media with female leads and products featuring female characters get dismissed as “girl stuff”, and boys are discouraged—very actively, sometimes—from engaging with it, which ends up hurting everyone.Read More
But was Leia's kitchen included?
Last weekend was the annual New York Toy Fair, which was followed by the Toy of the Year Awards, in which LEGO took home some hardware: a "Boy Toy of the Year" award for their Star Wars: The Force Awakens Millennium Falcon. Pfffft.Read More
Last August, Target made their toy sections gender-neutral, and now that inclusiveness is spreading to the decor aisle as well!Read More
Time is a flat circle.
Looks like Hasbro is at it again. There's a set of six action figures from The Force Awakens being sold at Target, and you'll never guess who's missing. I'm mostly kidding, you already know who's missing: Rey and Captain Phasma.Read More
Halloween season tends to reveal a lot about the way society as a whole profits from and pigeonholes marginalized groups. In addition to the transphobia and racism of many costumes, the outfit options available for very young children--particularly the ones sold at chain stores--often reinforce sexist gender norms.Read More
The branding is strong with this one.
Target recently announced gender-neutral toy aisles, and now they're making me cry onto my keyboard with an ad celebrating Star Wars fans of all genders across generations.Read More
Oh Captain, My Captain.
Force Awakens merch isn't slated to officially arrive on shelves until September 4th, but it seems Captain Phasma WAITS FOR NO MAN.Read More
Risk. *Tips Cowboy hat, squints at sun* It's a man's game.
The MCU now has its own Hasbro Risk game, which should be excellent news for nerds everywhere! Board games and Avengers together forever, what more could we possibly want? Well, any recognition of the MCU's female characters, for starters.Read More
Are you still watching, little lady?
Are you a dame who loves Netflix but hates how the streaming service just has so many options? Wish some strapping young man was around to tell you which films won't give you the vapors? Then you're in luck, weirdo!Read More
Last April DC revealed plans for a "DC Super Hero Girls" line aimed at girls ages 6-12, and now the brand's official website is finally live!Read More
It all started when I was searching for another Mass Effect-related piece of merchandise to add to my ever-growing collection of all things Bioware. After typing the Bioware store’s website into my browser, I was greeted with categories for either men's or women's apparel—it didn’t occur to me until recently that there was more clothing for men than there was for women. That revelation might not be a surprise to some, but I was genuinely shocked.Read More
Visible women, invisible jets.
Lack of merchandise for female superheroes like Black Widow has been the subject of much discussion recently following the release of Age of Ultron, and it seems Warner Bros. has been paying attention to the criticism of Marvel's disinterest in marketing to girls.Read More
Now an 8-year-old, inspiring Darth Vader.
When you visit the US Disney store online, the menu bar has "girls" and "boys" product sections prominently displayed, but the UK version of the site has done away with these after a little girl told them how much she wanted to be Darth Vader. Yes, that warming sensation in your chest is, in fact, your heart.Read More
The hero Gotham deserves.
New Line Cinema's documentary chronicling the heroics of cancer survivor Miles Scott and the support he received from the San Francisco community will be out on June 26th before expanding to a wider release in July. Ready your tissues and crime-fighting gear.Read More
More like this, please.
We give toy and clothing companies a lot of grief for making gender-biased product decisions, but they're not the only part of the consumer pipeline that plays a part in the problem. Retailers divide toys up between "boys' toys" and "girls' toys" rather thoroughly, but it looks like Amazon might be getting out of the tell-kids-how-to-play game.Read More
"Featuring DC Comics’ most powerful and diverse line-up of female characters as relatable teens."