Gendered Toy Categories Disappear From Amazon.com Sidebar, Giving Us Hope for the Future

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We give toy and clothing companies a lot of grief for making gender-biased product decisions, but they’re not the only part of the consumer pipeline that has a role in the problem. Retailers divide toys up between “boys’ toys” and “girls’ toys” rather thoroughly, but it looks like Amazon might be getting out of the tell-kids-how-to-play game.

The site hasn’t done away with its toy gender categories completely, but users have noticed that when shopping for “Toys & Games,” the sidebar categories for “boys” and “girls” have gone missing. However, the categories still exist through links at the top of the toy department page, so it’s unclear at this point why they were removed from the sidebar.

Of course, there’s always the easy explanation that the sidebar options were redundant since the categories are accessible through other means, but we’re holding out hope that it’s part of a slow phase-out for Amazon. There are already much more effective categories to choose from anyway like age and price ranges or “action figures” and “arts & crafts,” so maybe they’re seeing if anyone notices or cares about the omission of the gendered categories before removing it further.

A subtle reminder:

We’ve reached out to Amazon to hopefully clear up the reasoning and will update this post when we receive a response.

(via Gizmodo, image via Kevin Mullet)

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Dan Van Winkle
Dan Van Winkle (he) is an editor and manager who has been working in digital media since 2013, first at now-defunct <em>Geekosystem</em> (RIP), and then at <em>The Mary Sue</em> starting in 2014, specializing in gaming, science, and technology. Outside of his professional experience, he has been active in video game modding and development as a hobby for many years. He lives in North Carolina with Lisa Brown (his wife) and Liz Lemon (their dog), both of whom are the best, and you will regret challenging him at <em>Smash Bros.</em>