comScore Awesome Share the Force Star Wars Target Ad | The Mary Sue

Witness the Power of Gender-Neutral Toys In Awesome Star Wars Target Ad

The branding is strong with this one.

Target recently announced gender-neutral toy aisles, and now they’re making me cry onto my keyboard with an ad celebrating Star Wars fans of all genders across generations. Stop making it so hard to be cynical about merchandising, Target! You’ve found my weak spot!

(via Pajiba)

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