"That’s the major thing that the movie is about. What’s different and similar about gender, when a boy plays vs. how a girl plays? What kinds of stories are there?"Read More
The plot thickens after the news that Rian Johnson told the New York Times who was indicated by The Last Jedi's title. We received a box of Hasbro Star Wars toys—most pertaining to The Last Jedi—and I am VERY intrigued by the branding on a figure of Rey.Read More
Hey there, are you headed to San Diego Comic Con? Could you pick me up, erm, all of these?Read More
In 1993, a group of artists and activists vaulted into the media spotlight after they performed "operations" on dozens of Barbie and G.I. Joe dolls, switching the voice boxes and returning the dolls to stores. Girls playing with their Teen Talk Barbies found the dolls saying phrases like "Vengeance is mine" and "Eat lead, Cobra!"Read More
An exclusive music video premiere, just for you. Yes, you.
Thanks to the PDX Broadsides, we've got an excellent anthem, one that we can sing along with in protest of Hollywood's continued lack of representation.Read More
People have been loving The LEGO Batman Movie! What better way to spread the love than with actual LEGO Batman toys and other awesome goodies? This week, you have a chance to win a LEGO Batman Movie prize pack to share with a child in your life!Read More
"We believe this is a more relevant and appropriate view of our business." We agree!Read More
DC Super Hero Girls has been one of the most delightful things to come out of DC in recent years, allowing young girls to find their way into the DC Comics universe in a way that is both empowering and fun. The effort has been hugely popular! So much so that, if you were trying to find DC Super Hero Girls action dolls, you may have had some trouble, as they were selling out everywhere. Now, you have a chance to win a complete set!Read More
Zee Abdulla has posted this instructional video on a basic self-defense move for anyone worried about a bigot forcibly trying to remove their headscarf from behind.Read More
What's in the box?
Receiving gifts is always great. Walking into the office and finding a mysterious box labeled "Rogue One?" There are no words. The awesome team at Hasbro sent a ton of Star Wars goodies and I got to unveil them on Facebook.Read More
In an interview with Collider's Steve Weintraub, Ridley mentions she recently attended a meeting about merchandise and describes her reaction when #WheresRey began.Read More
Don't worry. There will soon be enough Lego toys to go around. Although that hasn't actually been the case lately, but the company is working on it.Read More
Bustin' expectations makes me feel good!
Kids have also supported the movie really well--after a decent opening weekend, the film went on to gross $62 million domestically within the first week, and the younger audience members have been giving it an average score of 4.5 out of 5 stars over the past weekend.Read More
The Furby is back! This isn't the first time that this bizarre talking toy has attempted a comeback, but the latest iteration has Bluetooth, so maybe it'll stick around to haunt all the other devices in your household before you box it up and hide it in your basement.Read More
Game Designer’s Solution to Lack of Black Game Developer Barbie Highlights Common Problem With Tech Feminism
One game designer found that there was something missing with the brand new Game Developer Barbie doll that was just recently released: color.Read More
All a-holes deserve toys.
Your children (or you! No shame in your game) won't have to settle for Gamora-less merchandise after this next Guardians of the Galaxy movie—not if James Gunn has anything to say about it.Read More
We've come a long way from "Math class is tough."
It's been two years since Mattel's well-intentioned but abysmally-executed Barbie book I Can Be a Computer Engineer, and in that time, a lot has changed.Read More
The Data DUO bills itself as an electronic music synthesizer for ages 3 to 99. It sounds cool enough that it could supplement a live show if you wanted to add some more synthetic effects to your musical stylings. But it's also designed to be a toy that's accessible for kids who aren't quite old enough yet to handle playing a synthesizer.Read More
In case you still needed convincing as to why diversity and representation is important when it comes to children's toys, allow me to submit this stunning and joyous example.Read More
DC Bombshells, an alternate-history look at our favorite female DC superheroes, is only growing in popularity. Thanks to Ant Lucia's amazing artwork that inspired the line in the first place, Marguerite Bennett's fabulous writing, and a team of amazing artists throughout each issue, the demand for all things DC Bombshells has never been higher. Well, DC Comics is answering the call with a bunch of new merch as well as the title's very first Annual!Read More