People have been loving The LEGO Batman Movie! What better way to spread the love than with actual LEGO Batman toys and other awesome goodies? This week, you have a chance to win a LEGO Batman Movie prize pack to share with a child in your life!

"We believe this is a more relevant and appropriate view of our business." We agree!

DC Super Hero Girls has been one of the most delightful things to come out of DC in recent years, allowing young girls to find their way into the DC Comics universe in a way that is both empowering and fun. The effort has been hugely popular! So much so that, if you were trying to find DC Super Hero Girls action dolls, you may have had some trouble, as they were selling out everywhere. Now, you have a chance to win a complete set!

Zee Abdulla has posted this instructional video on a basic self-defense move for anyone worried about a bigot forcibly trying to remove their headscarf from behind.

Receiving gifts is always great. Walking into the office and finding a mysterious box labeled "Rogue One?" There are no words. The awesome team at Hasbro sent a ton of Star Wars goodies and I got to unveil them on Facebook.

In an interview with Collider's Steve Weintraub, Ridley mentions she recently attended a meeting about merchandise and describes her reaction when #WheresRey began.

Don't worry. There will soon be enough Lego toys to go around. Although that hasn't actually been the case lately, but the company is working on it.

Kids have also supported the movie really well--after a decent opening weekend, the film went on to gross $62 million domestically within the first week, and the younger audience members have been giving it an average score of 4.5 out of 5 stars over the past weekend.

The Furby is back! This isn't the first time that this bizarre talking toy has attempted a comeback, but the latest iteration has Bluetooth, so maybe it'll stick around to haunt all the other devices in your household before you box it up and hide it in your basement.

One game designer found that there was something missing with the brand new Game Developer Barbie doll that was just recently released: color.

Your children (or you! No shame in your game) won't have to settle for Gamora-less merchandise after this next Guardians of the Galaxy movie—not if James Gunn has anything to say about it.

It's been two years since Mattel's well-intentioned but abysmally-executed Barbie book I Can Be a Computer Engineer, and in that time, a lot has changed.

The Data DUO bills itself as an electronic music synthesizer for ages 3 to 99. It sounds cool enough that it could supplement a live show if you wanted to add some more synthetic effects to your musical stylings. But it's also designed to be a toy that's accessible for kids who aren't quite old enough yet to handle playing a synthesizer.

In case you still needed convincing as to why diversity and representation is important when it comes to children's toys, allow me to submit this stunning and joyous example.

DC Bombshells, an alternate-history look at our favorite female DC superheroes, is only growing in popularity. Thanks to Ant Lucia's amazing artwork that inspired the line in the first place, Marguerite Bennett's fabulous writing, and a team of amazing artists throughout each issue, the demand for all things DC Bombshells has never been higher. Well, DC Comics is answering the call with a bunch of new merch as well as the title's very first Annual!

Male dolls are marketed to girls, girls are given books with boy protagonists, and many family films with male leads are considered gender-neutral. Girls learn, from an early age, to empathize and identify with both men and women. But media with female leads and products featuring female characters get dismissed as “girl stuff”, and boys are discouraged—very actively, sometimes—from engaging with it, which ends up hurting everyone.

The team that brought us Lammily, a doll that comes with the option of acne and stretch marks and matches the CDC's proportions for the 'average' 19-year-old woman, is now crowdfunding a Boy Lammily doll.