Even for people who love to shop, trying on clothes in dressing rooms can be a trying experience. If you hate to shop, it can be a form of torture that should only be reserved for your worst enemies. The clothes don't sit right, the sizes seem off, or it doesn't look as good as it did on the rack. You could spend hours trying on clothes and still strike out, but would the experience be any better if you could try the clothes on without ever having to leave the comfort of your home?
UK retailer Banana Flame
has teamed up with software company Zugara
to develop an augmented reality shopping experience that lets people try on the company's clothes while they shop online. Using a webcam and the e-commerce software Webcam Social Shopper
, people looking for some new threads can see what the clothes would look like on them, and even ask friends for their opinions on social networking sites like Facebook