Disney Partners With Home Shopping Network To Capture Female, Maleficent-Loving Movie-Goers’ Money
Don’t want to fall for it but don’t think I can help myself.
“The studio has partnered with HSN in a unique deal to market three upcoming female-skewing films: Maleficent, Cinderella and The Hundred-Foot Journey, ” writes The Hollywood Reporter. “The retailer previously has held one-off movie collaborations, including with Disney for Oz the Great and Powerful, but the new two-year, three-film agreement marks the first such collaboration for both parties.”
Said HSN Inc. chief marketing officer Bill Brand, “There’s a gorgeous collar that Heidi Daus created in the spirit of [Maleficent].”
Hold on, watch out…
THR writes, “Disney welcomed HSN’s fashion director and other executives on set to gather inspiration for the movie’s aesthetics via conversations with the art department, costume designers and other crew members. That intel was shared with HSN’s merchandise and marketing teams, as well as its go-to designers, who put together an exclusive collection comprising curated items as well as products designed specifically for the event.”
The collection, which will include “clothes, jewelry and home accessories” will be available on HSN.com starting May 7, with a May 27 with a 24-hour programming event for Maleficent.
Thoughts on the partnership or possible products? Personally, I feel like I’m going to require all of the Maleficent things. Because Maleficent.