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Daily Mail

  1. Parody Twitter Account Parodies Getting Hacked [UPDATED]

    In the wake of the news that Twitter got hacked on Friday, a parody account of the U.K.'s Daily Mail, @DMReporter, pretended to be hacked this morning by a group of hackers who weren't in on the joke. Under the pretense that control of the account had been taken over by protesting hackers, the @DMReporter account tweeted messages railing against mass media right-wing propaganda, while the man behind the account Paul Dacre, went along with the joke, repeatedly asking the hackers to knock it off.

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  2. IKEA Stores Designed to Confuse Customers

    An architecture professor named Alan Penn alleges that IKEA stores are laid out in a deliberately confusing manner in order to nudge customers into zigzagging confusedly through the store, upping their chances of encountering things that weren't on their shopping lists and impulsively buying them.

    In Ikea's case, you have to follow a set path past what is effectively their catalogue in physical form, with furniture placed in different settings which is meant to show you how adaptable it is... By the time you get to the warehouse where you can actually buy the stool or whatever's caught your eye, you're so impressed by how cheap it is that you end up getting it. Also you're directed through their marketplace area where a staggering amount of purchases are impulse buys, things like lightbulbs or a cheap casserole that you weren't planning on getting. Here the trick is that because the lay-out is so confusing you know you won't be able to go back and get it later, so you pop it in your trolley as you go past.
    Is there an IKEA shopper who hasn't happened to? (Daily Mail via Neatorama via Urlesque. Title pic via James Burke)

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  3. Woman Gets Full-Back Twilight Tattoo

    After a woman named Cathy Ward lost a huge amount of weight (14 dress sizes), she wanted to reward herself with something symbolizing what inspired her the most ... The Biggest Loser. No! Twilight, obviously. She was inspired by Twilight. Ummm ... congratulations?

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  4. Coral Reef Made of Fake People

    British artist Jason de Caires Taylor used real people to create full casts and then placed them in the ocean off the east coast of Mexico to create a super creepy artificial reef in an attempt to grow coral and attract a marine ecosystem to the Cancun and Isla Mujeres National Marine Park. More pictures after the break.

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  5. Tiger Woods Cigar Guy’s Identity Revealed: Banker Rupesh Shingadia

    Tiger Woods Cigar Guy's true identity has been revealed: No, he's not Sacha Baron Cohen. The Daily Mail, whose remarkable photo of Tiger Woods’ golf ball milliseconds before it smashed into a photographer’s camera at the Ryder Cup last week made a mustached, cigar-chomping guy a worldwide star, did some admirable sleuthwork and tracked the man down: His name is Rupesh Shingadia, and he is a 30-year-old investment analyst in London. Shingadia, who is familiar with his viral online fame and says that "never in a million years could I have expected anything like this," explains his costume:

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  6. Computer Deciphers 3,000 Year Old Language in Hours

    For those of you who always run into problems when trying to read ancient Ugaritic writing used in the lost city of Ugarit, behold! Scientists have used a computer program to translate the 3,000 year old language --first discovered by French archaeologists in 1920, yet only deciphered twelve years later--in mere hours, the Daily Mail reports.

    "Traditionally, decipherment has been viewed as a sort of scholarly detective game, and computers weren't thought to be of much use," said research head Regina Barzilay. "Our aim is to bring to bear the full power of modern machine learning and statistics to this problem."

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