A while back, Amy Schumer was supposed to be starring in a movie called Barbie, a film about a woman who doesn't fit into the world of Barbies. She dropped out of the project back in March, and while the film still hasn't officially cast its new female lead, there's an actress currently in talks for the role: Anne Hathaway.Read More
This year's New York Toy Fair featured plenty of great toys.Read More
Bustin' expectations makes me feel good!
Kids have also supported the movie really well--after a decent opening weekend, the film went on to gross $62 million domestically within the first week, and the younger audience members have been giving it an average score of 4.5 out of 5 stars over the past weekend.Read More
In honor of Star Trek's 50th anniversary, Mattel and CBS Consumer Products are releasing a Star Trek Anniversary Barbie Collection featuring Kirk, Spock, and Uhura.Read More
The Misty Copeland doll is Barbie's latest "Shero," a collection that strives to tell girls they can be anything.Read More
The first Ghostbusters trailer won't be here till March, but Mattel revealed one of the movie's main baddies at the New York Toy Fair.Read More
At the Makers Conference Kim Culmone, Vice President of Barbie Global, unveiled a new Barbie modeled after soccer player Abby Wambach.Read More
It's February, which means Black History Month, which means that #29DaysOfBlackCosplay begins today -- and already the tag has begun to fill with amazing costumes.Read More
Mattel Revamps Barbie, Releases Dolls with Three New Body Types as Part of Massive “Project Dawn” Overhaul
Project Dawn, coming next summer from Michael Bay!
Beginning today, Mattel will be selling Barbies with three new, diverse body types on Barbie.com alongside the "original," cartoonishly-proportioned Barbie. The "petite, tall and curvy" dolls were designed as part of the dramatically entitled "Project Dawn," led by Evelyn Mazzocco, head of the Barbie brand.Read More
[UPDATED] Official Ava DuVernay Barbie Available Today Due to Popular Demand, All Proceeds Go Towards Charity
*Revises Christmas list.*
Ava DuVernay and Mattel announced yesterday that, due to a high volume of requests, the Ava Barbie will be available to purchase starting today.Read More
Check out that hijab (or is it a chador? I can't tell since she's sitting). Saba Ahmed, president and founder of the Republican Muslim Coalition, came onto FOX News wearing that to talk about Donald Trump's assertion that we should be closing down mosques, because they harbor terrorists. I kinda wish she hadn't said anything - just sat there wearing that while giving Megyn Kelly and the Trump spokesperson on her right side-eye.Read More
We've all heard it: Barbie promotes unrealistic body image that harms young kids, especially girls. A war on Barbie isn't the solution to our desire for healthy family-friendly media. What we need is an ongoing conversation about toys, how they affect us, and how to keep them a positive part of our worlds.Read More
Barbie's had a few marketing missteps over the years -- from when she complained that "math class is tough!" to when she learned how to code from her male peers -- so it makes sense that modern-day parents would rather get their daughter a Frozen doll than a Barbie. This new Barbie ad comes on the heels of Mattel losing sales on the doll; Catch News reports that Barbie sales dropped 14% in 2014.Read More
And they're super adorable.
Now we officially have full episodes for DC Super Hero Girls! The episodes went up on YouTube in the aftermath of DC and Mattel's presentation at NYCC. They're short and sweet, but they give you an idea of exactly what you can expect—a world full of cute.Read More
Last April DC revealed plans for a "DC Super Hero Girls" line aimed at girls ages 6-12, and now the brand's official website is finally live!Read More
All the toys R belong to me!
It's that time of year when everyone and their mom is revealing their SDCC exclusive merch...and we wouldn't have it any other way, would we? This time, it's Toys R Us, who've unveiled some pretty sweet toys of interest to multiple fandoms designed for "mature collectors" (aka Grown Ups Who Love Playing With Toys). Even better, you don't even have to be going to SDCC to have access!Read More
Visible women, invisible jets.
Lack of merchandise for female superheroes like Black Widow has been the subject of much discussion recently following the release of Age of Ultron, and it seems Warner Bros. has been paying attention to the criticism of Marvel's disinterest in marketing to girls.Read More
Complete with director's chair. Like a BOSS.
We all know that Selma director, Ava DuVernay, is badass (and would be an awesome choice to direct the Black Panther movie. Hint, hint, Marvel!). Well, Mattel seems to agree, and has selected DuVernay to have a special Barbie as one of six "Sheroes" in a special line honoring powerful, talented women!Read More
"Featuring DC Comics’ most powerful and diverse line-up of female characters as relatable teens."
Movies are hard.
Barbie: The Live-Action Movie has risen from the depths to menace innocents once again.Read More