In honor of Star Trek's 50th anniversary, Mattel and CBS Consumer Products are releasing a Star Trek Anniversary Barbie Collection featuring Kirk, Spock, and Uhura.

The Misty Copeland doll is Barbie's latest "Shero," a collection that strives to tell girls they can be anything.

The first Ghostbusters trailer won't be here till March, but Mattel revealed one of the movie's main baddies at the New York Toy Fair.

At the Makers Conference Kim Culmone, Vice President of Barbie Global, unveiled a new Barbie modeled after soccer player Abby Wambach.

It's February, which means Black History Month, which means that #29DaysOfBlackCosplay begins today -- and already the tag has begun to fill with amazing costumes.

Beginning today, Mattel will be selling Barbies with three new, diverse body types on Barbie.com alongside the "original," cartoonishly-proportioned Barbie. The "petite, tall and curvy" dolls were designed as part of the dramatically entitled "Project Dawn," led by Evelyn Mazzocco, head of the Barbie brand.

Ava DuVernay and Mattel announced yesterday that, due to a high volume of requests, the Ava Barbie will be available to purchase starting today.

Check out that hijab (or is it a chador? I can't tell since she's sitting). Saba Ahmed, president and founder of the Republican Muslim Coalition, came onto FOX News wearing that to talk about Donald Trump's assertion that we should be closing down mosques, because they harbor terrorists. I kinda wish she hadn't said anything - just sat there wearing that while giving Megyn Kelly and the Trump spokesperson on her right side-eye.

We've all heard it: Barbie promotes unrealistic body image that harms young kids, especially girls. A war on Barbie isn't the solution to our desire for healthy family-friendly media. What we need is an ongoing conversation about toys, how they affect us, and how to keep them a positive part of our worlds.

Barbie's had a few marketing missteps over the years -- from when she complained that "math class is tough!" to when she learned how to code from her male peers -- so it makes sense that modern-day parents would rather get their daughter a Frozen doll than a Barbie. This new Barbie ad comes on the heels of Mattel losing sales on the doll; Catch News reports that Barbie sales dropped 14% in 2014.

Now we officially have full episodes for DC Super Hero Girls! The episodes went up on YouTube in the aftermath of DC and Mattel's presentation at NYCC. They're short and sweet, but they give you an idea of exactly what you can expect—a world full of cute.

Last April DC revealed plans for a "DC Super Hero Girls" line aimed at girls ages 6-12, and now the brand's official website is finally live!

It's that time of year when everyone and their mom is revealing their SDCC exclusive merch...and we wouldn't have it any other way, would we? This time, it's Toys R Us, who've unveiled some pretty sweet toys of interest to multiple fandoms designed for "mature collectors" (aka Grown Ups Who Love Playing With Toys). Even better, you don't even have to be going to SDCC to have access!

Lack of merchandise for female superheroes like Black Widow has been the subject of much discussion recently following the release of Age of Ultron, and it seems Warner Bros. has been paying attention to the criticism of Marvel's disinterest in marketing to girls.

We all know that Selma director, Ava DuVernay, is badass (and would be an awesome choice to direct the Black Panther movie. Hint, hint, Marvel!). Well, Mattel seems to agree, and has selected DuVernay to have a special Barbie as one of six "Sheroes" in a special line honoring powerful, talented women!

Surprise!

Barbie: The Live-Action Movie has risen from the depths to menace innocents once again.