Keep those unrealistic body standards off our Wonder Woman.

We've got just over a month before Wonder Woman hits theaters. By this time in a mega-blockbuster superhero movie's gestation cycle, potential audiences have long been drowning in promotional campaigns. Marketing is s huge part of the movie process. So where is the marketing for Wonder Woman?

Now, thanks to Schick, we can finally picture an anthropomorphic razor with a well-defined bosom.

The holiday season is almost upon us—after we get all spooky for the rest of the month—and that probably means we've got a lot of gendered advertising coming our way, since we still live in a world of "boys'" and "girls'" toy aisles. Before that all kicks off, then, why not watch this UK commercial for Smyths Toys Superstores that tosses the gendered marketing out the window and gives us a kid who wants to fly through space and wear dresses?

Unilever, which is the world’s second-biggest advertiser, did some research on the efficacy of their advertising strategies recently. They discovered that a huge majority of their advertisements contain negative stereotypes about women, and it turns out, that's not an effective tactic when it comes to marketing products towards women.

Your children (or you! No shame in your game) won't have to settle for Gamora-less merchandise after this next Guardians of the Galaxy movie—not if James Gunn has anything to say about it.

Last weekend was the annual New York Toy Fair, which was followed by the Toy of the Year Awards, in which LEGO took home some hardware: a "Boy Toy of the Year" award for their Star Wars: The Force Awakens Millennium Falcon. Pfffft.

Magic Tree House, Mary Pope Osborne's long-running book series about a brother and sister sent on various exciting adventures by Morgana Le Fay (the series' mythology is wonderfully bonkers), is getting a live-action franchise adaptation from Lionsgate!

If you want to feel depressed about society's definition of gender roles, look no further than advertisements. But apparently, we millennials -- with our dangerous post-gender world-views and fluid theories about gendered socialization -- have started to frighten advertisers a little bit.

Feminism seems to have made such a dent that companies now see being anti-sexism as a way to sell products! It’s almost as if women are a majority of the population and it would be a smart business move to market products with their interests in mind, or something!

We all remember this scene from A New Hope in which Vader wags his finger at Princess Leia. So it's pretty disappointing to see Target selling a version of this shirt for boys featuring Luke photoshopped into Leia's place.

It looks like Target isn’t the only retailer pushing away from the gender gap; Now Disney is stepping up to the challenge.

Captain Phasma, played by Gwendoline Christie, looks amazing so of course children and adults and pets alike will want to dress up in that badass suit. Disney even markets the costume on their store as just for "kids," so boys and girls can be the coolest kid on the block. However, Bleeding Cool noticed a different message on a costume at a Disney Store in the United States.

Trolling is pretty much the worst thing, except when its powers are used for good—and Target has just executed possibly the most perfect example of that fact yet.

The ad, pictured above, recommends that women "Look like a girl, act like a lady, think like a man, and work like a boss." Yeah. Okay. Sure. What the hell?

Their unnecessarily gendered toy signs caused Target to face a lot of backlash over social media earlier this year. Good news: Target listened to the critiques and is now implementing gender neutral signage in toy aisle, kids bedding, and children's books!

My son loves Frozen. We watched it twice a day for months. He could sing every word of “Let It Go” before he could speak in full sentences. If he wants to wear a little Frozen gear, however, it’s Olaf, Sven, or Kristof. Despite Elsa being his favourite character, there is no t-shirt for him.