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[UPDATED] Intel Supports Gamasutra With New Ads After Gamergate Debacle

You may recall the controversy over chip maker Intel pulling an advertising campaign from Gamasutra after Gamergate complained to the company en masse about an article posted there.

After the more sensible portion of the internet explained to Intel they’d been caught in the middle of a harassment campaign they released a statement which read in part: “we recognize that our action inadvertently created a perception that we are somehow taking sides in an increasingly bitter debate in the gaming community. That was not our intent, and that is not the case.”

But Adobe distanced themselves after making the same kind of mistake and Gamergate has been getting hugely negative mainstream media attention, all of which may have played a role in their decision to take up a new campaign with Gamasutra.

[UPDATE] The Telegraph got a statement from Intel which reads:

We have resumed advertising on the game developer site Gamasutra. As we have said in the past, it was not our intent to take a position in the current controversy surrounding the gaming community. We have a long history of support for gaming and game developer communities, and Gamasutra’s audience is an important constituency.

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Previously in Goopgoop

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Jill Pantozzi is a pop-culture journalist and host who writes about all things nerdy and beyond! She’s Editor in Chief of the geek girl culture site The Mary Sue (Abrams Media Network), and hosts her own blog “Has Boobs, Reads Comics” (TheNerdyBird.com). She co-hosts the Crazy Sexy Geeks podcast along with superhero historian Alan Kistler, contributed to a book of essays titled “Chicks Read Comics,” (Mad Norwegian Press) and had her first comic book story in the IDW anthology, “Womanthology.” In 2012, she was featured on National Geographic’s "Comic Store Heroes," a documentary on the lives of comic book fans and the following year she was one of many Batman fans profiled in the documentary, "Legends of the Knight."