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gender roles

  1. Here’s Why Everyone Is Mad at This Four-Year-Old Axe Body Spray Ad

    Other than that it's terrible, of course.

    Axe Body Spray has a much-deserved reputation for buying into the worst, most toxic stereotypes about gender roles in an effort to get middle school-aged bros who don't know any better to buy their sickening scents. But this ad in particular, which emasculates men who dare to be friends with women by suggesting they have braids, has been making the rounds on the Internet this morning.

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  2. Frozen Will Harm the Production of “Real Men” Because Fox News is Backwards Land

    ♫ Do you want to build a straw man? An assertion no one maaaaaaade. ♫

    Wow. Frozen sent the message that boys are unnecessary in society? I mean, where do you even start with this?

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  3. Noooo Anthony Mackie Why Did You Have To Say A Woman’s “Role” Is To “Make Daddy A Sandwich,” WHY???

    W H Y

    Just a few days ago I was praising Anthony Mackie's awesomeness for being such a big Marvel fanboy and an all-around awesome dude. Today, I am sorely disappointed to report that Mackie went on Wendy and told her that he thinks men and women have specific roles - and that women should "make daddy a sandwich." You can start the video at about 5:20 to have your heart broken.

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  4. Subversive Power Armor Hardsuits for LEGO Friends to Wear Into Battle

    Pulverizing gender stereotypes, one fully weaponized minifig at a time.

    The LEGO Friends line of products is a black mark on LEGO's otherwise impressive recent record of gender-neutral marketing, but as the SuperFriends Project demonstrated earlier this year, just because the toys themselves might be less than awesome doesn't mean master builders can't give the minifigs a radical makeover.

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  5. Do Students in Online Courses Give Better Ratings to Teachers They Believe Are Men?

    Does a teacher's gender play a role in how students rate their educational efforts? A new study says yes—at least, when you can't see them.

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  6. Carnegie Science Center Makes Less-Than-Optimal Programming Choice For Girl Scouts

    Hey, at least it wasn't cookie making, right?

    I have immense respect for the Carnegie Science Center. The Institution does a lot of admirable work, and I can only imagine the intricate decision process involved in coordinating its programs. But big organizations are bound to make mistakes sometimes, right?

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  7. Heroine Boys and Princely Girls: How Nozaki-kun is Challenging Gender Roles in Fiction

    On the funniest—and smartest—show of the summer anime season.

    For those who haven’t seen Gekkan Shoujo Nozaki-kun ("Monthly Girls’ Nozaki-kun") yet, it’s a comedy about a high school girl who finds out her crush is secretly a popular shoujo mangaka (comic artist). She ends up working for him as one of his assistants, and the story follows the two of them and their friends/assistants as they navigate life at school and at work.

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  8. Gender Role Reversal in Farscape: Mad Space Science and Mad Soldier Skills

    Venture into the wormhole with us...

    A cursory glance could dismiss John and Aeryn as the requisite science fiction heteronormative, physically attractive couple. While admittedly, neither Ben Browder nor Claudia Black are hard to look at, this could not be further from the truth. So many gender stereotypes and tropes are chewed up and spat out by Farscape’s power couple that it warrants a second and/or third glance.

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  9. Running Like a Girl Is The Best Thing Ever in This Always Commercial

    Momma said knock you out like a girl.

    As conscientious consumers of media, we all try to be really aware of when advertisements are deliberately trying to make us feel good and empowered to sell us stuff. But damn it all if we don't all get hit in the feelings when we see little girls being awesome and defying gender stereotypes because they don't know those stereotypes exist yet. Curse youuuu, Always! *fist shake*

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  10. A Field Experiment on Gender Stereotypes and Video Game Interactions

    +2 CHA, -2 STR

    I have a soft spot for studies about multiplayer games. Partly, this is because games are my stomping ground, and I like to nitpick the things I love. But more importantly, such studies are often reflective of how game culture is inextricably tied to the real world. The values and beliefs we hold out here can’t help but trickle down into virtual environments as well. There’s a new study that illustrates this beautifully, with a focus on social norms and expectations. In other words, my jam.

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