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gender roles

  1. Heroine Boys and Princely Girls: How Nozaki-kun is Challenging Gender Roles in Fiction

    On the funniest—and smartest—show of the summer anime season.

    For those who haven’t seen Gekkan Shoujo Nozaki-kun ("Monthly Girls’ Nozaki-kun") yet, it’s a comedy about a high school girl who finds out her crush is secretly a popular shoujo mangaka (comic artist). She ends up working for him as one of his assistants, and the story follows the two of them and their friends/assistants as they navigate life at school and at work.

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  2. Gender Role Reversal in Farscape: Mad Space Science and Mad Soldier Skills

    Venture into the wormhole with us...

    A cursory glance could dismiss John and Aeryn as the requisite science fiction heteronormative, physically attractive couple. While admittedly, neither Ben Browder nor Claudia Black are hard to look at, this could not be further from the truth. So many gender stereotypes and tropes are chewed up and spat out by Farscape’s power couple that it warrants a second and/or third glance.

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  3. Running Like a Girl Is The Best Thing Ever in This Always Commercial

    Momma said knock you out like a girl.

    As conscientious consumers of media, we all try to be really aware of when advertisements are deliberately trying to make us feel good and empowered to sell us stuff. But damn it all if we don't all get hit in the feelings when we see little girls being awesome and defying gender stereotypes because they don't know those stereotypes exist yet. Curse youuuu, Always! *fist shake*

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  4. A Field Experiment on Gender Stereotypes and Video Game Interactions

    +2 CHA, -2 STR

    I have a soft spot for studies about multiplayer games. Partly, this is because games are my stomping ground, and I like to nitpick the things I love. But more importantly, such studies are often reflective of how game culture is inextricably tied to the real world. The values and beliefs we hold out here can’t help but trickle down into virtual environments as well. There’s a new study that illustrates this beautifully, with a focus on social norms and expectations. In other words, my jam.

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  5. Dear European Media: Facebook Europe’s VP Really Doesn’t Like How You’ve Been Covering Female Execs

    Because ignoring their friend request wasn't cutting it.

    Nicola Mendelsohn is the Vice President of Facebook in Europe, and at a speaking engagement in London the other day, she had some choice words for members of the European press concerning how they engage with and report on women in business. Mostly words like "hey, dummies, stop treating us differently then the business dudes." But we're paraphrasing.

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  6. Shailene Woodley Talked About Gender Politics & Comparisons To Jennifer Lawrence On The Tonight Show But NBC Cut It Out

    Today in things that make us scream incoherently

    The Fault in Our Stars actress Shailene Woodley isn't shy about sharing her opinions when it comes to gender issues and for that we love her. Read on to find out what she said that got edited out of one of her Tonight Show appearances. 

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  7. Things We Saw Today: McDonald’s The Amazing Spider-Man 2 Toys Make Me Want to Scream

    Things We Saw Today

    Because pink and jewelry and heart-shaped things are for girls, and action figures, masks, and toy cars are for boys. Go FWIP! yourself, McDonalds. (Comics Alliance)

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  8. GoldieBlox’s New Commercial Buries Princess Culture Six Feet Under and Spits On Its Grave

    That might be a bit of an intense way to frame GoldieBlox's new commercial. But the issue of rigidly enforced gender roles is an intense thing, OK? (via: Geekosystem) Are you following The Mary Sue on Twitter, Facebook, Tumblr, Pinterest, & Google +?

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  9. What Happens To Gendered Advertising When You Swap Audio & Video?

    Some pretty interesting things, if we may be so bold. GenderRemixer.com offers you the opportunity to choose the video from a few toy commercials aimed at boys, and the audio from commercials aimed at girls (or vice versa) and play the results. May I also take this moment to say I think I hate toy commercials of all kinds? (via Tipster Robin) Previously in Gendered Advertising

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  10. What if Childhood Gender Roles Continued to Adulthood?

    It used to be that all little kids, regardless of gender, were dressed the same way when they were very small, but we tend to do things in the reverse order these days. It would be ridiculous if a girl of sixteen couldn't find a blue shirt in the ladies section of the store, or if a guy couldn't wear a purple polo without somebody commenting. Of course, the truth is, a lot of these ideas about gender do survive to adulthood. Ask any lady in a job where lifting stuff is a frequent activity, or any male nurse or nanny, and woman who cuts her hair shorter than her chin or any guy who paints his nails. (via Women You Should Know.) Previously in Gender Roles

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