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gender roles

  1. Here’s Why Everyone Is Mad at This Four-Year-Old Axe Body Spray Ad

    Other than that it's terrible, of course.

    Axe Body Spray has a much-deserved reputation for buying into the worst, most toxic stereotypes about gender roles in an effort to get middle school-aged bros who don't know any better to buy their sickening scents. But this ad in particular, which emasculates men who dare to be friends with women by suggesting they have braids, has been making the rounds on the Internet this morning.

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  2. Frozen Will Harm the Production of “Real Men” Because Fox News is Backwards Land

    ♫ Do you want to build a straw man? An assertion no one maaaaaaade. ♫

    Wow. Frozen sent the message that boys are unnecessary in society? I mean, where do you even start with this?

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  3. Noooo Anthony Mackie Why Did You Have To Say A Woman’s “Role” Is To “Make Daddy A Sandwich,” WHY???

    W H Y

    Just a few days ago I was praising Anthony Mackie's awesomeness for being such a big Marvel fanboy and an all-around awesome dude. Today, I am sorely disappointed to report that Mackie went on Wendy and told her that he thinks men and women have specific roles - and that women should "make daddy a sandwich." You can start the video at about 5:20 to have your heart broken.

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  4. Subversive Power Armor Hardsuits for LEGO Friends to Wear Into Battle

    Pulverizing gender stereotypes, one fully weaponized minifig at a time.

    The LEGO Friends line of products is a black mark on LEGO's otherwise impressive recent record of gender-neutral marketing, but as the SuperFriends Project demonstrated earlier this year, just because the toys themselves might be less than awesome doesn't mean master builders can't give the minifigs a radical makeover.

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  5. Do Students in Online Courses Give Better Ratings to Teachers They Believe Are Men?

    Does a teacher's gender play a role in how students rate their educational efforts? A new study says yes—at least, when you can't see them.

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  6. Carnegie Science Center Makes Less-Than-Optimal Programming Choice For Girl Scouts

    Hey, at least it wasn't cookie making, right?

    I have immense respect for the Carnegie Science Center. The Institution does a lot of admirable work, and I can only imagine the intricate decision process involved in coordinating its programs. But big organizations are bound to make mistakes sometimes, right?

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  7. Heroine Boys and Princely Girls: How Nozaki-kun is Challenging Gender Roles in Fiction

    On the funniest—and smartest—show of the summer anime season.

    For those who haven’t seen Gekkan Shoujo Nozaki-kun ("Monthly Girls’ Nozaki-kun") yet, it’s a comedy about a high school girl who finds out her crush is secretly a popular shoujo mangaka (comic artist). She ends up working for him as one of his assistants, and the story follows the two of them and their friends/assistants as they navigate life at school and at work.

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  8. Gender Role Reversal in Farscape: Mad Space Science and Mad Soldier Skills

    Venture into the wormhole with us...

    A cursory glance could dismiss John and Aeryn as the requisite science fiction heteronormative, physically attractive couple. While admittedly, neither Ben Browder nor Claudia Black are hard to look at, this could not be further from the truth. So many gender stereotypes and tropes are chewed up and spat out by Farscape’s power couple that it warrants a second and/or third glance.

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  9. Running Like a Girl Is The Best Thing Ever in This Always Commercial

    Momma said knock you out like a girl.

    As conscientious consumers of media, we all try to be really aware of when advertisements are deliberately trying to make us feel good and empowered to sell us stuff. But damn it all if we don't all get hit in the feelings when we see little girls being awesome and defying gender stereotypes because they don't know those stereotypes exist yet. Curse youuuu, Always! *fist shake*

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  10. A Field Experiment on Gender Stereotypes and Video Game Interactions

    +2 CHA, -2 STR

    I have a soft spot for studies about multiplayer games. Partly, this is because games are my stomping ground, and I like to nitpick the things I love. But more importantly, such studies are often reflective of how game culture is inextricably tied to the real world. The values and beliefs we hold out here can’t help but trickle down into virtual environments as well. There’s a new study that illustrates this beautifully, with a focus on social norms and expectations. In other words, my jam.

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  11. Dear European Media: Facebook Europe’s VP Really Doesn’t Like How You’ve Been Covering Female Execs

    Because ignoring their friend request wasn't cutting it.

    Nicola Mendelsohn is the Vice President of Facebook in Europe, and at a speaking engagement in London the other day, she had some choice words for members of the European press concerning how they engage with and report on women in business. Mostly words like "hey, dummies, stop treating us differently then the business dudes." But we're paraphrasing.

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  12. Shailene Woodley Talked About Gender Politics & Comparisons To Jennifer Lawrence On The Tonight Show But NBC Cut It Out

    Today in things that make us scream incoherently

    The Fault in Our Stars actress Shailene Woodley isn't shy about sharing her opinions when it comes to gender issues and for that we love her. Read on to find out what she said that got edited out of one of her Tonight Show appearances. 

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  13. Things We Saw Today: McDonald’s The Amazing Spider-Man 2 Toys Make Me Want to Scream

    Things We Saw Today

    Because pink and jewelry and heart-shaped things are for girls, and action figures, masks, and toy cars are for boys. Go FWIP! yourself, McDonalds. (Comics Alliance)

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  14. GoldieBlox’s New Commercial Buries Princess Culture Six Feet Under and Spits On Its Grave

    That might be a bit of an intense way to frame GoldieBlox's new commercial. But the issue of rigidly enforced gender roles is an intense thing, OK? (via: Geekosystem) Are you following The Mary Sue on Twitter, Facebook, Tumblr, Pinterest, & Google +?

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  15. What Happens To Gendered Advertising When You Swap Audio & Video?

    Some pretty interesting things, if we may be so bold. GenderRemixer.com offers you the opportunity to choose the video from a few toy commercials aimed at boys, and the audio from commercials aimed at girls (or vice versa) and play the results. May I also take this moment to say I think I hate toy commercials of all kinds? (via Tipster Robin) Previously in Gendered Advertising

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  16. What if Childhood Gender Roles Continued to Adulthood?

    It used to be that all little kids, regardless of gender, were dressed the same way when they were very small, but we tend to do things in the reverse order these days. It would be ridiculous if a girl of sixteen couldn't find a blue shirt in the ladies section of the store, or if a guy couldn't wear a purple polo without somebody commenting. Of course, the truth is, a lot of these ideas about gender do survive to adulthood. Ask any lady in a job where lifting stuff is a frequent activity, or any male nurse or nanny, and woman who cuts her hair shorter than her chin or any guy who paints his nails. (via Women You Should Know.) Previously in Gender Roles

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  17. Things We Saw Today: Lady Fett

    Things We Saw Today

    "I remember playing with my Boba Fett action figure as a little kid, and my mom saying 'Boba Fett could be a woman, you can’t tell with the armor and the helmet.' This was in the mid- 90s, before the prequel films revealed Boba Fett to be some lame clone kid," says Tumblr user aJRAWINGS. "I still think of Boba Fett being female to this day, and I still think that’s cooler than the 'official' explanation." Ditto. (thanks, anon tipster!)

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  18. The UK’s “Downton Law” Seeks to Let Women Inherit Titles

    Olden Lore

    At first I was going to go with a happy image of Downton Abbey's Mary Crawley, since doubtless if this bill had been passed back in her day she'd have been very pleased to be able to inherit her father's title herself instead of having to marry her cousin Matthew. You know, assuming she weren't fictional. But the allure of the Mary Crawley "judging you" look is just too strong.

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  19. UK Labour MP Points Out There Are No Female Engines In Thomas The Tank Engine

    If we got angry about this kind of thing we'd be angry all the time

    Parents, it's never too early to teach your kids about fair gender representation in the media! Mary Creagh, the UK's Labour shadow transport secretary, reminded us all that gendered social conditioning starts young when she pointed out that children's TV shows unfairly portray transport jobs as exclusively male - particularly placing blame on Thomas the Tank Engine.

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  20. Beyoncé Wants You to Watch This TED Talk About Feminism

    i'll just leave this here

    The TED talk “We should all be feminists” by Nigerian-born writer Chimamanda Ngozi Adichie is several months old. But seeing as how Beyoncé sampled it in her new song “Flawless”—from that surprise album that came out today out of nowhere, IDK, you might have heard of it—now is a very good time to bring it back. Are you following The Mary Sue on Twitter, Facebook, Tumblr, Pinterest, & Google +?

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