Ah, Tumblr, land of possibility. Where large fandoms become generational phenomenons, and unlikely smaller ones explode into supernovas of animated gifs. And where, if you’re a misunderstood satire that initially garners a bevvy of outraged responses, you can spawn a full-fledged internet meme-turned-actual fandom in less than 24 hours.
It all started when Tumblr user beekkake [intermittently NSFW], perhaps in response to recent sexist trends across the internet (such as these takes on the female audience for The Avengers), decided to mock the “me v/s THAT WHORE” dichotomy that pop culture, even geek culture, expects girls to participate in and perpetuate.
In other words, using proper tumblrspeak, she made a cute picture that got taken out of context with amazing results.