Family commercials for Star Wars that use "I am your father" in a cheesy way are my new favorite genre of commercial.Read More
All the toys R belong to me!
It's that time of year when everyone and their mom is revealing their SDCC exclusive merch...and we wouldn't have it any other way, would we? This time, it's Toys R Us, who've unveiled some pretty sweet toys of interest to multiple fandoms designed for "mature collectors" (aka Grown Ups Who Love Playing With Toys). Even better, you don't even have to be going to SDCC to have access!Read More
You may have heard the story of a mother who petitioned for Toys "R" Us to remove Breaking Bad action figures from their shelves. Well, Mr. Pinkman had a few words in response.Read More
Today in Awesome
Black friday may not be until next week, but tomorrow may be the most intense shopping day of the year for gamers. The Wii U will be available starting at midnight, tonight, kicking off a new generation of game consoles. Millions of Nintendo fanboys have been counting the days, clutching at pre-order receipts that represent a specific console in a box that's waiting for them in a store somewhere even now... Or so they thought. Yesterday, with less than 48 hours to go before the console is expected to hit stores, Toys R' Us has started contacting customers to warn them that their Wii U shipments have been delayed, and pre-ordered consoles may not be available on launch day.Read More
And So It Begins
In an unintentional effort to match those four-button mobile phones for kids, Toys "R" Us will be releasing their own tablet aimed at the same youthful market. Dubbed the Tabeo, it will cost $149.99, and will be exclusively available from Toys "R" Us starting October 21. The Tabeo will only be available at the toy store chain in an attempt to avoid "showrooming," which is when customers try out a product at a retail store in person, but then actually purchase the product from another vendor, usually online, at a cheaper price. However, will a child-focused tablet priced at $149.99 be a good venture, whether or not customers can only obtain it from Toys "R" Us proper?Read More