Skip to main content

Toys R Us Moves Into The Competitive World Of Tablets With $150 Tabeo For Kids

And So It Begins

We know Toys ‘R’ Us does toys – heck, it’s right there in the name – but today they’re venturing into uncharted territory. The retail chain will soon be selling their very own tablet created especially for kids. So instead of breaking your expensive technological device, they can break their own! 

In all honesty, it’s probably a genius idea. Parents love buying their offspring the children’s version of adult products.

The Wall Street Journal writes, “The $149.99 Tabeo will be available only at Toys “R” Us, so shoppers won’t be able to try it out in a store and then purchase it for less on a rival retailer’s website. The tablet goes on sale Oct. 21, and pre-orders are now available online at”

But besides items like the iPad, the Tabeo isn’t the only kid-friendly tablet on the market.

“The retailer priced its tablet significantly lower than the three similar child-oriented, Wi-Fi-equipped tablets already on the chain’s shelves,” writes WSJ, “but the makers of the Kurio 7, Meep and Lexibook quickly matched its $149.99 price tag, even though the Tabeo won’t be available until late October.”

“Toys ‘R’ Us is in a really hard place,” said M. Eric Johnson, associate dean of the Tuck School of Business at Dartmouth College. “The toy business is becoming a tougher game, and the Web is slowly killing off the big-box phenomenon.”

So what does the Tabeo offer?

“The Toys “R” Us tablet, which uses Google Inc.’s Android mobile operating system, more closely resembles an adult tablet; it comes loaded with 50 free game applications, including popular titles such as ‘Angry Birds,’ and the retailer has developed its own app store with 7,000 titles,” writes WSJ. “Focus groups of parents and children prompted the company to include features that allow parents to control what websites their children visit and how much time they spend playing with the tablet.”

Here are the features via the Toys ‘R’ Us website:

  • 7″ Tablet
  • Parental Controls block inappropriate content to surf the web safely
  • Front-facing camera to capture and share special moments
  • HDMI output to enjoy photos, videos, and more on your TV
  • Child-friendly interface
  • 1.0 Ghz processor makes gaming fast and fun!
  • Capacitive multi-touch screen makes usage simple
  • Enjoy books, games, music, videos, and photos everywhere
  • 4 GB Storage, but is expandable via micro SDHC slot (up to 32 GB)
  • 50 pre-loaded games, books, and educational apps
  • Over 6,000 free downloadable apps available in the Tabeo Store
  • Drop-safe bumper included
  • Full internet experience with Flash support
  • WIFI

The Tabeo hits Toys R Us stores and online October 21. Would you buy one?

(via Wall Street Journal)

Are you following The Mary Sue on Twitter, Facebook, Tumblr, Pinterest, & Google +?

Have a tip we should know? [email protected]

Filed Under:

Follow The Mary Sue:

Jill Pantozzi is a pop-culture journalist and host who writes about all things nerdy and beyond! She’s Editor in Chief of the geek girl culture site The Mary Sue (Abrams Media Network), and hosts her own blog “Has Boobs, Reads Comics” ( She co-hosts the Crazy Sexy Geeks podcast along with superhero historian Alan Kistler, contributed to a book of essays titled “Chicks Read Comics,” (Mad Norwegian Press) and had her first comic book story in the IDW anthology, “Womanthology.” In 2012, she was featured on National Geographic’s "Comic Store Heroes," a documentary on the lives of comic book fans and the following year she was one of many Batman fans profiled in the documentary, "Legends of the Knight."