comScore Her Universe Returns SDCC Geek Fashion Show | The Mary Sue

Her Universe is Bringing Their Epic Geek Fashion Show Back to San Diego Comic-Con

HerUniverseFashionBlackWidowDo you love fashion? Are you also a huge nerd? You might want to try your sewing hand at Her Universe’s Fashion Show 2015!

We attended the first ever Her Universe SDCC fashion show last year. I expected it to be awesome, but it completely blew me away in scope, scale, and talent. (You can watch the whole thing here if you weren’t able to attend.)

Calling all designers for the chance of a lifetime! Last year, Her Universe and Hot Topic took Comic-Con International in San Diego (San Diego Comic-Con) by storm with rave reviews and a full house for the first-ever full-scale “Geek Couture” fashion show and design competition. Now the ultimate runway for fangirl fashion is back and bigger and better for this year’s San Diego Comic-Con, the world’s premiere comic book and popular arts convention. This second annual must-see “Geek Couture” fashion show, to be held July 9th at the Manchester Grand Hyatt Hotel in San Diego, is the brainchild of Ashley Eckstein, founder of Her Universe – the trendsetting geek girl apparel company. Once again, Her Universe and Hot Topic are offering fans and amateur designers, male or female, the opportunity to submit their own women’s fashion designs based on anything that is celebrated at Comic-Con, original or inspired by popular media. The submission process opens today and designers, 18 years and older, can submit designs to be considered for the fashion show at The deadline for submissions is April 22nd, 2015 and the 25 contestants will be selected and announced by April 28th, 2015.

We got a first look at last year’s winners’ Andrew MacLaine (new design above) and Amy Beth Christenson’s (below) Hot Topic line for Her Universe just yesterday, and I am super excited by what I’ve seen so far.

HerUniverseLokiCreator of Her Universe, Ashley Eckstein said, “It’s going to be impossible to choose only 25 designers to compete in this year’s show. SDCC brings together a pool of incredible talent!”

I don’t doubt it, as I’m sure this year will yield tons of talented works from the designers who enter. To find out how, head on over to for all the rules!

And if you’re not a designer, don’t forget you can enter Her Universe’s Black Widow photo contest for a while longer!

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Jill Pantozzi is a pop-culture journalist and host who writes about all things nerdy and beyond! She’s Editor in Chief of the geek girl culture site The Mary Sue (Abrams Media Network), and hosts her own blog “Has Boobs, Reads Comics” ( She co-hosts the Crazy Sexy Geeks podcast along with superhero historian Alan Kistler, contributed to a book of essays titled “Chicks Read Comics,” (Mad Norwegian Press) and had her first comic book story in the IDW anthology, “Womanthology.” In 2012, she was featured on National Geographic’s "Comic Store Heroes," a documentary on the lives of comic book fans and the following year she was one of many Batman fans profiled in the documentary, "Legends of the Knight."