There’s buzz going around right now about how Pacific Rim, Legendary Entertainment’s $200 million, Guillermo del Toro-directed summer tentpole of a hopefully-blockbuster. Specifically, that it’s not trending so hot in audience interest and that folks are showing more attachment to Grown Ups 2, a situation that has a lot of film critics weeping into their pillows, I am sure. It’s certainly worrying for folks who like to see extravagantly funded original science fiction films come out of Hollywood, though it doesn’t necessarily appear to be a death knell for the movie (knock on wood). Certainly not to Legendary Entertainment’s president and chief creative officer, Jon Jashni,who says that appealing to the nerds first, and then widening the scope of their marketing was all in the plan.
What I’m most interested in, however, is who he considers to be in the “nerd” audience.