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  1. “DC Super Hero Girls” Announced For Marketing Apparel, Action Figures, and TV to Girls!

    "Featuring DC Comics’ most powerful and diverse line-up of female characters as relatable teens."


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  2. Days of Future Past‘s Quicksilver Is a Little S*it With an Instagram Account Now

    Looks about right.

    Quicksilver, you dork.

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  3. These Are Actual Ads For the Attack on Titan Museum Exhibit In Tokyo

    An on that day, mankind received a grim cheeseburger!

    Starting in late November, Ueno Royal Museum in Tokyo is set to host an Attack on Titan exhibit. But how do you successfully advertise for a series that's mostly about giant monsters eating people without making anyone lose their lunch? By adding some lunch, of course!

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  4. In Continuing Quest to Stay Relevant, Facebook Adds “Buy” and “Save” Buttons

    Add a "cute puppy gif" button and maybe I'd start using Facebook again.

    Facebook is testing some features that it knows will actually get you to start using your account again: "buy" and "save for later" butto—ZZZZZZZZ.

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  5. What Happens To Gendered Advertising When You Swap Audio & Video?

    Some pretty interesting things, if we may be so bold. offers you the opportunity to choose the video from a few toy commercials aimed at boys, and the audio from commercials aimed at girls (or vice versa) and play the results. May I also take this moment to say I think I hate toy commercials of all kinds? (via Tipster Robin) Previously in Gendered Advertising

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  6. J.C. Penney Pulled a Burlington Coat Factory and Pretended To Drunk Tweet Last Night

    Toughdown, Seadawks!

    What do you get when you combine a boring Super Bowl game with too much alcohol? Lots of drunk tweeting, of course. But you tend not to see corporate brands publishing typo-ridden messages to their thousands of followers -- until last night, of course. And it was all fake.

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  7. Things We Saw Today: Ms. Pac-Man, The Femme Fatale

    Things We Saw Today

    Komboh has prepared field identification charts for arcade games. Arm yourself with knowledge.

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  8. Warner Bros. Animation Takes Issue With Girls Watching Their Programs

    What Boys Think of Girls

    Does it ever feel like Warner Bros. thinks girls are icky? Here's a story that may lend credence to that theory.

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  9. Hunger Games Author Weighs In On Catching Fire Marketing

    Great Moments in Advertising

    "I’m thrilled with the work Tim Palen and his marketing team have done on the film. It’s appropriately disturbing and thought-provoking how the campaign promotes ‘Catching Fire’ while simultaneously promoting the Capitol’s punitive forms of entertainment. The stunning image of Katniss in her wedding dress that we use to sell tickets is just the kind of thing the Capitol would use to rev up its audience for the Quarter Quell. That dualistic approach is very much in keeping with the books.” - The Hunger Games series author Suzanne Collins speaking to Variety. It's an interesting statement from the author considering the conversations that have come up specifically in relation to the marking for Catching Fire. For instance, this Catching Fire TV spot brought to us by Subway (or this one), the Cover Girl campaign, or the nail polish released in tandem with the first film. Fans seem to fall anywhere from, "this makes sense," to "this is so wrong." What do you think of their approach? Do they not go far enough to make the point shared in the novels? Previously in The Hunger Games

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  10. This Little Girl Has Something To Say About Black Widow Avengers Action Figures [VIDEO]

    Girls Just Wanna Have Fun

    Hey, everyone...Riley seems angry. Should we be concerned she'll Hulk-out? Perhaps. She takes issue with the lack of Black Widow action figures spinning out of Joss Whedon's The Avengers. And with good reason! That's straight up...well, you know what, I'm not going to curse in a post about this adorable little girl speaking her mind about sexism. I will, however, say if I had a daughter, I'm pretty sure this is what she'd sound like. YOU GUYS, it's like Black Widow doesn't even EXIST! But here's the good news, Riley, a Black Widow Avengers action figure DOES exist. I've just never seen one in an actual store. But don't worry, we're working on it... [Update: Thanks to eagle-eye commenter Myomorph for realizing this is the same little lady we posted a while back at an even younger age, speaking about gender issues in marketing. Previously in Superheroines, Girls, Toys

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  11. CollegeHumor’s First Feature Film, Coffee Town Only Releasing Through Online Distribution [Video]

    The way CollegeHumor is releasing Coffee Town is great, even if Coffee Town isn't.

    The upcoming film Coffee Town looks interesting, but more for its distribution model than its content. Coffee Town is CollegeHumor's first venture into the world of feature film, and they're exclusively using digital distribution and social media marketing. It's a risky strategy, but I think it's going to pay off for them.

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  12. Legendary Entertainment Pres Thinks the “Fanboy” Audience Isn’t Just Men Anymore

    Girls Just Wanna Have Fun

    There's buzz going around right now about how Pacific Rim, Legendary Entertainment's $200 million, Guillermo del Toro-directed summer tentpole of a hopefully-blockbuster. Specifically, that it's not trending so hot in audience interest and that folks are showing more attachment to Grown Ups 2, a situation that has a lot of film critics weeping into their pillows, I am sure. It's certainly worrying for folks who like to see extravagantly funded original science fiction films come out of Hollywood, though it doesn't necessarily appear to be a death knell for the movie (knock on wood). Certainly not to Legendary Entertainment's president and chief creative officer, Jon Jashni,who says that appealing to the nerds first, and then widening the scope of their marketing was all in the plan. What I'm most interested in, however, is who he considers to be in the "nerd" audience.

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  13. Unsurprisingly, Disney Says It’s Not Backing Down on That Merida Redesign

    All this has happened before...

    The recently controversial redesign Disney's done in order to induct Merida of Brave into the canon of their other princesses isn't the first time Disney has done a sparklier, cleaner, trimmer version of their princesses. But it's caused particular backlash in part because Merida represented a different kind of femininity than most of her other princess counterparts.

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  14. Every Day Closer To The Walking Dead Premiere Means One Less Zombie Finger To Worry About


    If you're worried about zombie phalanges reaching out for your squishy flesh, worry no more! Thanks to an AMC advertisement for The Walking Dead in New York's Grand Central Station Toronto's Union Station, those trouble-makers' days are numbered. What I want to know is, who guards the severed fingers? Because if I were a tourist, I'd totally be taking one of them home as a souvenir. Or, you know, if I just happened to find myself in Grand Central Union Station for any reason whatsoever. (via Duck Duck Gray Duck) Previously in The Walking Dead

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  15. Your Next Verizon Cable Box May Be Able To Watch And Listen To You In Your Own Home

    The Boob Tube

    If you thought mannequins watching you while you shop was a creepy thought, what about your DVR watching you on the couch? This is the future Verizon has in store for targeted marketing. 

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  16. Why Games With Female Protagonists Don’t Sell, and What It Says About The Industry


    So, here’s a question: why are female video game protagonists so rare? Their absence is palpable, and we talk often of how we want to see more of them, but the why of it is typically addressed with generalizations about target audiences and a lack of women in game development. Penny Arcade Report senior editor Ben Kuchera wanted better answers than that, so he did what any red-blooded gamer would do — he found some numbers to crunch.

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  17. For Some Consumers, Research Makes Products Less Appealing

    Would you say you're an impulse-buyer? Or do you tend to compare prices and research everything you buy? While it technically doesn't matter how you decide what you want purchase on a day-to-day basis, it may have a profound effect on what you buy, in addition to how you buy it.  A new study from the Journal of Consumer Research suggests that some people start liking stuff less as soon as they start learning about it, regardless of whether or not they like what they hear.

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  18. Finally, A Computer Women Can Use! [Eyeroll]

    What Boys Think of Girls

    Everyday items for "ladies" almost always rub us the wrong way. I mean, Lady-Pens, really? But now one company has decided those pesky desktops and laptops we already own should probably be replaced with something more suitable for women-folk. May we present, the Fujitsu Floral Kiss? 

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  19. Here, Let Disney Pull on Your Heart Strings With This Ad Defining “Princess”

    It's A World of Laughter A World of Tears

    Disney has been manipulating the emotions of girls and women for so long now that the word "princess" has become nearly synonymous with their product. And I agree with Peggy Orenstein's points about it. And no, I've just got something in my eye. (via Peggy Orenstein.)

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  20. Bic’s Line of Lady-Pens Get Hilariously Roasted in Amazon Reviews

    A Series of Fallopian Tubes

    If there's one thing I've always found the most inconvenient about being a woman, it's the flabbergasting lack of pens marketed for my delicate lady-fingers. Luckily, the marketing geniuses over at Bic have come along to save the day, and Bic's "For Her" pens are a smash hit. At least, if Amazon UK is to be believed, what with its pages upon pages of reviews on the product. And by "smash hit," I mean "every lady with writing fingers saw right through their ploy and responded in kind." Click through the jump to read some of the hilarious reviews of the pens.

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