comScore Old Lego Ad | The Mary Sue

Ancient Lego Ad Lets Boys Be Engineers, Girls Be Architects

All this has happened before...

Join us, back in the days when toy commercials actually weren’t targeted at kids, and instead mostly at adults looking for a toy that would engage their children in a way that at least made them feel like good parents. Lego has shown some evidence in recent years of not living up to their original focus on being a unisex toy (check out Crystal Smith‘s look at Lego lineups and advertising here. She also brought us these boys/girls toy advertising word clouds). In this video, from 1960, the happy homemaker is literally that.

(via Laughing Squid.)

Previously in LEGO

Have a tip we should know? tips@themarysue.com

Filed Under:

Follow The Mary Sue:

Susana Polo thought she'd get her Creative Writing degree from Oberlin, work a crap job, and fake it until she made it into comics. Instead she stumbled into a great job: founding and running this very website (she's Editor at Large now, very fancy). She's spoken at events like Geek Girl Con, New York Comic Con, and Comic Book City Con, wants to get a Batwoman tattoo and write a graphic novel, and one of her canine teeth is in backwards.