comScore There Will Be a New OUYA Every Year Says CEO Julie Uhrman | The Mary Sue
Skip to main content

OUYA to Avoid Becoming Outdated by Releasing New Model Every Year


One of the biggest reasons that people spoke out against the OUYA, the Android console that came from Kickstarter, is the fact that it would become so quickly outdated. The traditional Android market, and the chips that go in such devices, constantly churns through iterations because the materials keep becoming better and better. Turns out, OUYA’s going to follow the same model. CEO Julie Uhrman reportedly told Engadget [t]here will be a a new OUYA every year.”

Here’s the relevant snippet from Engadget’s story, which includes their interview with Uhrman:

“There will be a new OUYA every year. There will be an OUYA 2 and an OUYA 3,” she added. One potentially featuring the recently revealed Tegra 4, perhaps, rather than the Tegra 3 powering the first units? It sure sounds like it. “We’ll take advantage of faster, better processors, take advantage of prices falling. So if we can get more than 8GB of Flash in our box, we will,” she explained.”

This lines up perfectly with traditional mobile device strategy where companies release slightly updated versions of their product to stay current with hardware trends. What this means for game support is hard to say, but it’s likely that OUYA wouldn’t change anything too drastically. Anything that cuts down on the games their customers can play is a bad idea, and they surely know it.

Our suggestion? Don’t use “OUYA 2” or “OUYA 3” as actual names. “Super OUYA” or “OUYA 1080” are both probably out of the question too.

(via Engadget)

Relevant to your interests

Have a tip we should know? [email protected]

Filed Under:

Follow The Mary Sue: