Cards Against Humanity’s Pay-What-You-Want Holiday Sale Produces Surprising Results

Recommended Videos

Any kind of sale where businesses invite their customers to pay what they please for goods just reeks of disaster. The obvious problem is that “paying what you want” tends to gravitate towards “paying nothing at all.” The good people behind Cards Against Humanity recently held a pay-what-you-want sale for holiday packs, and they’ve released the data they collected from it. The results just might surprise you.

Here’s some of the pertinent data from their sale:

  • Approximately 85,000 units sold
  • Average price paid of $3.89
  • 19.79% of people paid nothing at all
  • 57.14% of people paid $5
  • Wyoming, at $4.79 had the highest average price by state
  • Total cost: $225,762.63
  • Total sales: $295,831.10
  • Total profit: $70,066.27

The majority of customers went ahead and paid the suggested price of $5, while almost a fifth didn’t even part with a dime. That’s fairly telling, and probably speaks to human psychology more than anything. Most people don’t care and will pay what’s asked of them, but there’s always going to be the second crowd that will pay as little as possible.

Not only did the sale turn out to be profitable, but the Cards Against Humanity folks then went and donated their profits to charity. They made a check out for $70,066.27 and mailed it off to the Wikimedia Foundation, because everyone loves Wikipedia.

(via Cards Against Humanity, image via Ken Fager)

Relevant to your interests


The Mary Sue is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more
related content
Read Article 10 Best Free Games on Steam
L-R: Limbus Company, NARAKA: BLADEPOINT
Read Article When To Expect ‘Enotria: The Last Song,’ Every Theater Kid’s Anticipated Soulslike
Soulslike inspired by the Commedia dell'arte, Enotria: The Last Song
Read Article The 10 Hardest ‘Elden Ring’ Bosses, Ranked
A bestial god crouches against a dark red sky in "Elden Ring"
Read Article Ranking the ‘Wuthering Waves’ Characters After 12 Hours of Gameplay
Wuthering Waves Rover, Chixia, and Yangyang at the introduction.
Read Article ‘Yu-Gi-Oh!’ Rarity Collection 2 Release Date Confirmed
Photo of yami yugi from yugioh
Related Content
Read Article 10 Best Free Games on Steam
L-R: Limbus Company, NARAKA: BLADEPOINT
Read Article When To Expect ‘Enotria: The Last Song,’ Every Theater Kid’s Anticipated Soulslike
Soulslike inspired by the Commedia dell'arte, Enotria: The Last Song
Read Article The 10 Hardest ‘Elden Ring’ Bosses, Ranked
A bestial god crouches against a dark red sky in "Elden Ring"
Read Article Ranking the ‘Wuthering Waves’ Characters After 12 Hours of Gameplay
Wuthering Waves Rover, Chixia, and Yangyang at the introduction.
Read Article ‘Yu-Gi-Oh!’ Rarity Collection 2 Release Date Confirmed
Photo of yami yugi from yugioh