Just yesterday, we got word of an interview in which AMC Theatres’ new CEO, Adam Aron—in a fantastic display of trying not to judge the youths on their cell phone use while simultaneously insinuating they can’t live for two hours without them—said that the key to getting millennials into movie theaters was allowing them to use their phones during movies. Then, we all had post-apocalyptic movie theater hellscape nightmares, and AMC realized that maybe wasn’t the best idea.
A statement this morning from the theater giant made a general admission that pretty much everyone in the world hated the prospect:
During the past few days, you may have heard media reports about another idea AMC Theatres was considering, testing whether some movie goers might want texting allowed in a small selection of our theatres. Unlike the many AMC advancements that you have applauded, we have heard loud and clear that this is a concept our audience does not want. In this age of social media, we get feedback from you almost instantaneously and as such, we are constantly listening. Accordingly, just as instantaneously, this is an idea that we have relegated to the cutting room floor.
With your advice in hand, there will be NO TEXTING ALLOWED in any of the auditoriums at AMC Theatres. Not today, not tomorrow and not in the foreseeable future.
Luckily, they have other plans to attract more people to movie theaters, because record-breaking box office numbers just aren’t quite impressive enough, I guess. They promised to invest $1 billion over the next few years in larger screens, more comfortable seats, and improving the nonsense they call food and charge an absurd amount of money for—and it’ll all continue to be tiny-glowing-screen-free.
(via Deadline, image via Jeffrey Smith on Flickr)
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