Many Avengers: Doomsday Reactions Have Missed the Point of Trailers
Marvel Studios finally released the first full trailer for Avengers: Doomsday, following on from the short teasers released back at the end of 2025. Generating the kind of interest you would expect from one of the biggest superhero movies of the last 20 years doesn’t come with a unanimous opinion, and the responses to the new footage have been as divided as ever.
Plenty of people loved it, many felt it was a good indicator of what can be expected when the movie arrives in cinemas this December, and those looking for social media monetization gave the most controversial takes they could muster. In the middle of all this, one opinion that raised eyebrows was the one suggesting that the trailer failed fans because it did not show more Marvel heroes and plot points. This was a complaint that resonated with a vocal chunk of users on X who seem to have forgotten exactly why trailers exist.
The demand for more, though, is a strange thing to hold against a trailer. Many studios have been previously accused of showing too much across several teasers, trailers, TV spots and clips, including Marvel Studios themselves, who pretty much put out all of their Red Hulk footage by the time Captain America: Brave New World arrived in cinemas. Compare this to, say, Jurassic Park in 1993, when even clips were edited so audiences first experienced the spectacle of dinosaurs in the cinema when the movie was released, and trailers have become well-known for spoiling too much. A trailer exists to bait an audience into buying a ticket, not to hand over the plot, and that is doubly true for a tentpole crammed with this many heroes.
Half of the Trailer Footage Might Not Even Be in the Movie
For anyone who has ever watched a Marvel trailer, there have always been two distinct types of promotion run by Marvel Studios. There are those that give a clear idea about what the film is about and who will appear in it, mostly something that was used in the early years of the MCU and again for recent movies, while Avengers: Infinity War and Avengers: Endgame trailers were cut and arranged to make sure that the double punch hit the mark in cinemas and not before.
The idea of people now complaining about trailers not showing every character that will appear in the movie is laughable. What is the benefit of taking away those “wow” moments by letting everyone know about them five months in advance?
The trailer already revealed Robert Downey Jr.’s Doctor Doom voice, showed footage of all the heroes that had been teased in the previous clips, and added in new looks at the returning X-Men stars such as Ian McKellen and Patrick Stewart. This is more than enough to be going on with. What is more, most of the footage that features in this first trailer will not appear in the final movie anyway.
Between alternate shots, purposely misleading cuts in the footage, and scenes that have removed certain characters, the chances of more than half of the trailer being seen in cinemas in December are slim. This makes these complaints moot before they have even been heard. Throw in the fact that no Marvel movie of this level even needs to entice people to buy tickets, and the demand to see more is one that is clearly not about to be acted upon by Kevin Feige and his team.
Avengers: Doomsday lands in cinemas on December 18, and that is the only point that anyone can really make a judgment on the biggest movie of the year.
(featured image: Disney)
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