Google has released its Halloween Google Trends data, revealing the most searched-for costumes in the United States. Wonder Woman is, perhaps unsurprisingly, the #1 most searched costume, followed by Harley Quinn in second. The rest of the list is primarily generic costumes, like “unicorn” or “vampire,” but Moana comes in at #12, It/Pennywise the Clown comes in at #16, and Batman comes in at #17.
Here are the full top 20 most Googled costumes in the United States:
- Wonder Woman
- Harley Quinn
- Clown
- Unicorn
- Rabbit
- Witch
- Mouse
- Pirate
- Zombie
- Dinosaur
- Princess
- Moana
- Ninja
- Superhero
- Mermaid
- It
- Batman
- Monster
- Vampire
- Doll
You can also see the data broken down by state. You’ll see that Diana is #1 in 24 states, while Harley Quinn tops the list in five states plus the District of Columbia. Delaware is the only state where It/Pennywise was the #1 search, while Vermont and Wyoming went in search of throwbacks. Vermonters’ #1 costume search was Catwoman, and in Wyoming they Googled Joker costumes. (Jared Leto or Heath Ledger, Wyoming? I gotta ask.)
Alaska: Ninja
Alabama: Wonder Woman
Arkansas: Clown
Arizona: Wonder Woman
California: Wonder Woman
Colorado: Wonder Woman
Connecticut: Wonder Woman
District of Columbia: Harley Quinn
Delaware: It
Florida: Wonder Woman
Georgia: Harley Quinn
Hawaii: Wonder Woman
Iowa: Wonder Woman
Idaho: Rabbit
Illinois: Wonder Woman
Indiana: Dinosaur
Kansas: Wonder Woman
Kentucky: Clown
Louisiana: Wonder Woman
Massachusetts: Wonder Woman
Maryland: Wonder Woman
Maine: Superhero
Michigan: Wonder Woman
Minnesota: Zombie
Missouri: Clown
Mississippi: Mouse
Montana: Dinosaur
North Carolina: Wonder Woman
North Dakota: Unicorn
Nebraska: Wonder Woman
New Hampshire: Rabbit
New Jersey: Wonder Woman
New Mexico: Harley Quinn
Nevada: Wonder Woman
New York: Wonder Woman
Ohio: Harley Quinn
Oklahoma: Wonder Woman
Oregon: Unicorn
Pennsylvania: Harley Quinn
Rhode Island: Witch
South Carolina: Harley Quinn
South Dakota: Witch
Tennessee: Wonder Woman
Texas: Wonder Woman
Utah: Witch
Virginia: Wonder Woman
Vermont: Catwoman
Washington: Wonder Woman
Wisconsin: Zombie
West Virginia: Clown
Wyoming: Joker
Now, this data doesn’t tell us the demographics of the searches, and it doesn’t tell us how many users executed on their costumes ideas. Parents could be looking for their children, college kids could be searching for themselves, etc. But I do know that this data confirms two crucial things: the viability of big-screen female superheroes, and the importance of representation. I definitely don’t think it’s a coincidence that Wonder Woman, the first woman to headline a modern superhero film, and Moana, Disney’s first Polynesian princess, both appear on the list. People want to see themselves represented in media, and when they do, they’re excited and enthused.
Best of luck as you pull your own costumes together, TMS readers!
(Via Google Trends and Vogue; image via Warner Bros.)
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