Cover Girl has nabbed a merchandising tie-in with Star Wars: The Force Awakens, along with several other brands intending to release limited edition Star Wars merch on “Force Friday,” September 4. The upcoming Cover Girl line, aside from being an undeniable acknowledgement of the femme side of Star Wars fandom, includes a tube of lightsaber-inspired mascara, plus a line of lipstick colors with names inspired by Star Wars quotes both past and future.
That right — Cover Girl’s lipstick packaging reveals three new lines from the upcoming film, which are “I will finish what you started,” “There has been an awakening,” and “Immune to the Light.” There’s been some speculation about what each of those lines might mean, but personally, I’d rather ogle the gorgeous advertising lay-outs for this campaign (via io9):
What do you think? Better than the Yves Saint-Lauren line inspired by Queen Amidala, which came out 15 years ago?
(via io9, image via Rebel Scum)
—Please make note of The Mary Sue’s general comment policy.—
Do you follow The Mary Sue on Twitter, Facebook, Tumblr, Pinterest, & Google +?
