The Future Is Now!
If you're a fan of near-future science fiction, possibly of the cyberpunk genre, you might be familiar with many different kinds of terrifying ways that writers and artists have reimagined advertising in the future, whether it's using subliminal messaging to invade Phillip J. Fry or Spider Jerusalem's dreams with infomercials, or the world of Neal Stephenson
's The Diamond Age
, in which everyone has a 3D printer in their kitchen, capable of creating, molecule by molecule, any product they see advertised in a matter of minutes.
TiVO and PayPal, however, want to make sure that just because nobody has nanotechnological 3D printers sitting next to their toasters, they can still order whatever magically absorb-ing one-piece loungewear set that also cuts vegetables and makes their computer run faster they just saw during reruns of Law & Order.