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Mattel

  1. Mattel Exec Defends Barbie’s Unrealistic Proportions, Says They Don’t Affect Girls’ Body Image

    Things to Do With Your Kids

    Barbie is many things: An astronaut. A gymnast. A fashionista. A career woman. "Someone with a realistic body shape" is not one of them. It's something that's caused a lot of flak to be sent Mattel's way over the years, as critics (and studies) claim that the doll's ultra-tiny waist and, er, ample bosoms cause girls to feel greater pressure to be thin. According to Kim Culmone, Mattel's Vice President of Design, that's all hogwash. Promoting a particular body shape isn't what Barbie's about, and the fact that she has that body shape has zero harmful effect on the many millions of girls who've played with her over the years.

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  2. 10-Year-Old Girl Petitions For American Girl Doll With Wheelchair

    DO WANT

    Melissa Shang is ten years old and she has more American Girl dolls than I ever had (read: none). But she's not satisfied. Shang, who has Muscular Dystrophy, would love for Mattel to create an American Girl doll who uses a wheelchair.

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  3. Mars Explorer Barbie Is Real, NASA is Involved

    What It Says On the Tin

    Has NASA decided to celebrate the anniversary of the Mars Curiosity Rover landing by creating a Mars Explorer Barbie? Indeed, it has, and we're happy to see another toy promoting women in science. Plus, Barbie probably has a better time balancing in Martian gravity, what with her unusual proportions. This adventuresome Barbie also comes with a little cardboard Curiosity Rover, with touches of pink and purple added to it, but it might be better paired with the Hot Wheels Curiosity Rover. Mars Explorer Barbie is the "Career of the Year" Barbie for 2013, and it's certainly a plus to see a science oriented Barbie take center stage. The more science related and geeky fields Mattel puts Barbie in, the better, even if it's a bit troubling that she doesn't have gloves on her space suit. On the other hand, I think Mattel may be onto something with such a brightly colored rover. (via i09) Previously in Barbie

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  4. 1960′s Catwoman is Now a Barbie Doll You Can Purchase at SDCC’13

    Holy Rusted Metal Batman!

    Mattel has rolled out plenty of new exclusive toys for San Diego Comic Con 2013, but this 1960's Catwoman Barbie, modeled off of Julie Newmar's character in the television series from the 1960's is "purr-fect."  Mattel will be selling the toy for $35 at comic con, and will also have new Man of Steel, Batman, and Battlestar Galactica merchandise up for grabs.  Click on to see more of their SDCC'13 exclusives.

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  5. Things We Saw Today: Tilda Swinton and Chris Evans Looking Pointy and Dirty, Respectively, in Snowpiercer

    Things We Saw Today

    "Character passports" for director Bong Joon-ho's sci-fi dystopia Snowpiercer have been released, including those for the characters played by Tilda Swinton and Chris Evans. Passports for other characters can be seen at /Film.

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  6. Mattel Creating NASA Curiosity Rover as Hot Wheels Toy

    Mattel is no stranger to crafting novelty toys based on current events. They've even made NASA-based miniatures before, like the Sojourner rover. They have decided to do so again with NASA's Curiosity rover; a 1:64 scale Hot Wheels version of the craft will be available after the landing event this coming weekend. The coolest parts, like the sky crane and parachute deployment, will sadly not be included, much like the batteries of yesteryear.

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  7. Following a Facebook Campaign, Mattel Announces a Bald Barbie Doll For Children’s Hospitals

    Supergirly

    This picture is just a mock-up made in Photoshop, but after a campaign on Facebook started calling for a bald Barbie doll, Mattel has listened and responded -- by promising to make a bald "friend" of Barbie! The new doll will be distributed to children who are in the hospital undergoing treatment for a variety of diseases, some of which may cause hair loss. So many little girls look to Barbie as the epitome of beauty; now the ones who have lost their hair will feel a lot less alone in their fights!

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  8. Pre-Order An Official Back To The Future Replica Hoverboard Right Now

    Everybody wants a hoverboard and what more iconic hoverboard could you possibly ask for than the one from Back to the Future II. Granted, you might prefer a hoverboard that actually, you know, hovers, but this Back to the Future replica board is the best you'll be able to do at the moment. These official Mattel replicas are going for the relatively high price of $120, but after the pre-order there'll only a limited amount for sale, and there's no guarantee you'll be able to snag one of those. On top of that, the price will be higher, so act now if you're down.

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  9. “Real” “Working” Ghostbusters Ghost Trap! [Video]

    Fangasm

    Guys, guys, look! It's a 100% authentic (replica of) a ghost trap from Ghostbusters! Mattel was showing it off at Comic Con, demonstrating the two modes that let you either pretend you're catching ghosts or just hanging out with a wonderful collector's item. The former mode, "movie," will put on a display of flashing lights when the door is opened (with the foot pedal) while playing sound effects to simulate the act of catching and containing a ghost. (Obviously, there is no concern for stream-crossing here.) But say you felt like recreating a ghost-capture scene in your very own fan video and would be adding the sounds in post. (I will not deny that I've considered doing this for about 20 years.) Good news! That's what the "prop" setting is for! The lights still flicker when you hit the pedal, but with no sounds. Even more fun: It dances around as if there were a ghost inside. If interested, try to have $135 handy in October when the trap will be for sale to the public. I'm going to start selling lemonade as soon as humanly possible. (Ubergizmo)

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  10. 13 of the Best Old-School Girl Toys

    where does he get those wonderful toys

    Girl toys. No matter how much we considered ourselves tomboys in our youth, there were some toys that were marketed to us that we just couldn’t help but want. At the time we didn’t know, but we weren’t sold on the mainstream “girly toys” (Barbie being the most obvious), but some may have caught our attention. Sure, I myself wore baseball caps to the side and thoroughly enjoyed playing handy-woman with my Cool Tools, but, there may have been a pink doll or two that I stored at the bottom of my toy chest, safely tucked away from prying eyes. Behold, in no particular order, a list of some of the coolest girl toys of the 80‘s, 90‘s that us girls - and some boys - enjoyed with great zeal, and possibly not in the the way the manufacturers intended. And, of course, there are many other toys out there that you may not find on the list, but please feel free to let us know the ones you loved! Tell us your most girly secrets; we won’t judge.

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