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Mattel

  1. SDCC Toy Roundup: Final Fantasy Batman, Hot Toys Marty McFly, Darth Vader Hot Wheels, and Sailor Moon Buddies

    Preorder all the things!

    Luckily for those of us who aren't currently attending San Diego Comic-Con, not being part of the fun means you also aren't hemorrhaging money out the wazoo on all the tuff you could buy there. But given the amount of toys being debuted at the con this weekend, it's only a matter of time before we, too, can be broke in the name of nerdy collectibles.

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  2. 17 San Diego Comic-Con 2014 Exclusives To Consider Spending Your Hard-Earned Money On

    No, I can't bring them all home for you.

    LOOK AT ALL THE THINGS!

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  3. The Mary Sue Exclusive: She-Ra’s New Look In DC’s He-Man and the Masters of the Universe #18

    Now where did I leave that sword...

    You've been waiting for it and DC Comics have given The Mary Sue the exclusive reveal of Adora's transformation into our beloved She-Ra!

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  4. Toys We Saw At The TTPM Spring & Summer Showcase, Including Mattel’s BOOMCo Blaster Line and More

    Never have I wanted to be eleven years old again more than I do in this exact moment.

    Hosted by TimeToPlayMag, The TTPM Spring & Summer Showcase is an event in NYC where toy companies get the chance to show off their latest products on an up-close and personal level. We got invited to check out the upcoming Mattell BOOMCo line of blasters, as well as a bunch of other nerd toys that we had a hard time keeping our hands off of.

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  5. If Iron Man Was A Monster High Doll. And Also A Woman.

    The proportions on this Monster High version of Iron Man are obviously a bit drastic, but then, so are all Monster High dolls. Chris Hooton (aka Sabretooth) modified a standard retail release to create this Monster High Avenger he dubbed "Iron Girl." Something tells me, if Marvel actually made a merchandising deal with Mattel, these would sell like hot cakes. But for now, click ahead to find out how much this one sold for on Ebay.

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  6. Barbies Of the Near Future Will Be Like Her But For Little Kids

    Children all over will soon be able to have a conversation with their Barbies, and all they'll need is a WiFi connection.

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  7. Mattel Exec Defends Barbie’s Unrealistic Proportions, Says They Don’t Affect Girls’ Body Image

    Things to Do With Your Kids

    Barbie is many things: An astronaut. A gymnast. A fashionista. A career woman. "Someone with a realistic body shape" is not one of them. It's something that's caused a lot of flak to be sent Mattel's way over the years, as critics (and studies) claim that the doll's ultra-tiny waist and, er, ample bosoms cause girls to feel greater pressure to be thin. According to Kim Culmone, Mattel's Vice President of Design, that's all hogwash. Promoting a particular body shape isn't what Barbie's about, and the fact that she has that body shape has zero harmful effect on the many millions of girls who've played with her over the years.

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  8. 10-Year-Old Girl Petitions For American Girl Doll With Wheelchair

    DO WANT

    Melissa Shang is ten years old and she has more American Girl dolls than I ever had (read: none). But she's not satisfied. Shang, who has Muscular Dystrophy, would love for Mattel to create an American Girl doll who uses a wheelchair.

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  9. Mars Explorer Barbie Is Real, NASA is Involved

    What It Says On the Tin

    Has NASA decided to celebrate the anniversary of the Mars Curiosity Rover landing by creating a Mars Explorer Barbie? Indeed, it has, and we're happy to see another toy promoting women in science. Plus, Barbie probably has a better time balancing in Martian gravity, what with her unusual proportions. This adventuresome Barbie also comes with a little cardboard Curiosity Rover, with touches of pink and purple added to it, but it might be better paired with the Hot Wheels Curiosity Rover. Mars Explorer Barbie is the "Career of the Year" Barbie for 2013, and it's certainly a plus to see a science oriented Barbie take center stage. The more science related and geeky fields Mattel puts Barbie in, the better, even if it's a bit troubling that she doesn't have gloves on her space suit. On the other hand, I think Mattel may be onto something with such a brightly colored rover. (via i09) Previously in Barbie

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  10. 1960′s Catwoman is Now a Barbie Doll You Can Purchase at SDCC’13

    Holy Rusted Metal Batman!

    Mattel has rolled out plenty of new exclusive toys for San Diego Comic Con 2013, but this 1960's Catwoman Barbie, modeled off of Julie Newmar's character in the television series from the 1960's is "purr-fect."  Mattel will be selling the toy for $35 at comic con, and will also have new Man of Steel, Batman, and Battlestar Galactica merchandise up for grabs.  Click on to see more of their SDCC'13 exclusives.

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