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If you liked it then you should have put a Lantern Ring on it

(Please) Share Your Buying Habits With DC Comics’ Second Nielsen Survey For Fans


Have you been reading DC Comics’ new title, Orange Ivy? No? That’s because it doesn’t exist. It’s the new fake title introduced in a second Nielsen Survey the company has put out to gauge readership of their New 52 books. (You may remember us reporting on the first one last September.) Read on to find out how to take the survey and what, if anything, it could mean for your future buying habits. 

We were interested to hear the results of DC’s last Nielsen survey since there was a big push online (specifically at women-friendly websites like ours) to get as many people as possible to respond. There were things we weren’t happy with in our comics and we hoped giving our opinion would help form the company’s opinion on how to get more women to read their books.

So what were the results? As we previously told you, the New 52 galvanized the traditional fanbase, appealed mainly to hardcore fans, lapsed readers, and adults, and just 5% of respondents were new readers. Not exactly what they hoped to hear. They also admitted in their report that the survey was not a reflection of all comic book readers. It was also done just one month after the relaunch.

DC Entertainment’s EVP of Sales, Marketing and Business Development, John Rood previously admitted the survey was not representative of DC’s entire audience:

What we want to do over time with the help of Nielsen and retailers is find a study that is more representative overall. It will have to be an ongoing study that isn’t just on Wednesdays, isn’t just in September and isn’t just around new #1 big and some passionate press activity. We’re very pleased with the study but we can’t suggest the results are representative until we do a consistent study with multiple data points and have a tracker over time.

In the previous survey, women made up 23% of the survey population versus 7% polled in comic shops (with just over 6,000 surveys total). Let’s try to beat that this time, shall we?

Here’s the link to the Nielsen Survey. Take your time filling it out. Remember, “Orange Ivy” is NOT a real title. Do not choose any other option for this title except “Not familiar with it” or it’s likely your survey will be cut short. Last time they snuck in a fake title called “Nerak” which confused even regular readers. Because, you know, not everyone is online as constantly as we are and sometimes people just click anything when they’re taking a survey for a half hour.

Yes, it will take about 20-30 minutes to complete the survey. You’ll go through your usual stuff, captcha, email, etc.  They asked how many comics, both print and digital, you’ve purchased in the last 6 months and then ask for specifics on their title list. They also ask about graphic novel purchases and the factors that go into your buying habits, including collecting.

Then there’s a blank area for you to give your impressions of the New 52 so far and here’s where you can speak your mind. The information on this section wasn’t released publicly after the last survey so we have no idea how much it factors into anything but it’s can’t hurt to give honest, well thought out, opinions. If you think they are missing out on a huge demographic because of x, y, or z, tell them. They still aren’t making attempts to reach out to different demographics than they already hold. How could they go about getting people other than 18-34 year old men to read their comics?

But don’t forget to tell them what you do like and what’s working for you as well. A lot of the negative comments that pop up in our threads (and elsewhere) when we complain about certain story lines, or the way women are depicted in general, is that we don’t talk enough about what we do like. Now, that’s not true, we write about what we like a lot but perhaps telling the source directly could help. Who knows? It will be interesting to see how these results differ from the last survey.

(via Ladies Making Comics)

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  • http://profiles.google.com/amberlovescomics Elizabeth-Amber Delaney

    Technically, even this article violates the terms in taking the survey by revealing the contents of any of the questions. It is perhaps why there isn’t more talk about its contents of this survey or the previous one. It might mean absolutely nothing, but you do electronically sign that you will not disclose this information in any way. I can’t imagine the purpose of them throwing a fake title into this mix. It’s nothing but a head-scratcher. There’s also no complimentary survey that I’m aware of for retailers to fill out asking them important questions such as “have your orders increased or decreased?” or “in which titles did you notice the biggest change in sales?” or “do you believe the combo packs of print & digital are hurting your business?” 

  • Anonymous

    Done! Thanks for the heads up.

  • http://twitter.com/FroWillis Sarah

    I wrote a small novel.

  • Anonymous

    No matter how many titles you said you read or wanted to read, if you don’t own any of their comics, you can’t fill out the survey.

  • http://twitter.com/theladysybil Stacie Yates

    Same here. Or maybe I’m “too old” in addition to being “too female”. I’m 35. And it’s not like they threw me out because I’m not a comics-purchaser. I truthfully said I had bought at least 34 digital comics the last six months. Funnily enough, they’re most DC titles through Comixology, like Sandman and Eternals… because I trusted Gaiman’s writing skills not to give me the “dagnabbit, can’t the woman put on some clothing appropriate to her job and can we get a story line/character arc resolved before we reboot again?” rage.

    Most of the rest are the fabulous Farscape comics.

    And I very, very carefully made sure to say “Not familiar with it” if I didn’t know the title. I guess Anonymous is right. I don’t own any of the New 52 titles and they haven’t done much to make me interested in getting most of them, and there were only a handful I said I wanted but hadn’t bought, so I guess my money’s not green enough for them and they don’t want me to tell them what might entice me to buy more?

    Seriously, comics and video games, it’s like SOME of you don’t even WANT my cootie-covered girly-money!

  • http://www.facebook.com/people/Shana-Elizabeth-Dennis/32313035 Shana Elizabeth Dennis

    I didn’t qualify for the survey, I guess because I don’t buy much DC. Which is weird, because I’d probably buy more DC if I could tell them what I like and they take it into account.

  • http://www.facebook.com/profile.php?id=719230846 I’la Eris Orcutt

    Done. I actually buy about ten DC comics a month. Enjoyed having the chance to tell them that I prefer comic book store experience due to the sense of community and how deplorable Jason Todd and the Outlaws was.

  • http://www.facebook.com/people/Kristin-Frederickson/852880113 Kristin Frederickson

    Apparently I don’t qualify.

  • Anonymous

    Again, while I buy comics (even DC comics) I have yet to buy any of the new 52, and am disqualified from this survey.  I would be nice if they had a second survey to send all us lovely people who want to provide data to DC so we can let them know what would make us interested in buying the 52.

  • http://www.facebook.com/Travis.K.Fischer Travis Kyle Fischer

    It kicked me out after a few questions. Probably because I don’t buy any monthly titles, and I only follow a few DC books in trade.

  • Anonymous

    I don’t think age/gender/other demographics matter at all. I’m 41 and it worked fine. I’m pretty sure you got kicked out because you don’t own any new 52 titles. After all, since it’s geared towards people’s impressions of the new 52 titles, they wouldn’t get relevant data if you don’t have any.

  • Anonymous

    The question with a fake title is a common practice in market and social research. It’s used to figure out how many of the respondent’s opinions are their opinions and how many are just them trying to make themselves look good and make the survey people happy. They often do this with surveys about politics – if someone says they follow current political events closely and present themselves as an expert and then they very confidently state their opinions about a fake minister or senator, then the answer is treated as “weighing” less, because it can’t be completely trusted. Or even gets excluded from the survey completely, if they are being really careful about biased results.

  • http://www.wordflow.webs.com/ Invisible_Jester89

    I haven’t read anything much from the New 52, but from what I have read, it doesn’t seem worth it. I read Batman, and I read it a lot of the time for the rogues. I just really adore bad guys, and it helps that they have such an awesome good guy to go up against, but I’ve still always likes the villains more than the heroes for some reason. That said, three things:

    1) Harley Quinn’s redesign and new origin is dumb. Why’s she gotta have the same pasty skin the Joker has? Why is she in the Suicide Squad now? Why can’t we have a little of the old Harley back? I mean, I didn’t like it when she was played up as the Joker’s second-fiddle either, but come on. You’re going a bit too far with the redesign methinks, and I’m not so sure that from previews I’ve seen, I like where her character is going much at all.

    2) Poison Ivy IS NOT AN ANTI-HEROINE. No, she IS NOT. That is all.

    3) The Joker hasn’t changed one bit, and that is disappointing me greatly. You were supposed to reboot things and change things, DC. You weren’t supposed to stick with the same status quo that had been going on for years prior. Have you forgotten the Joker’s character entirely? He’s NOT just a serial killer with a clown gimmick. He is a criminal mastermind. He does more than just kill people in creative ways. He manipulates people, he screws with people’s heads, he stalks people, he torments people, he’s just as likely to drive you to suicide or lunacy as he is to kill you. Why are you not embracing THAT characterization of him and instead copying Heath Ledger’s Joker? I like Heath’s Joker, really, but he belongs in the Nolanverse. And even he wasn’t all about the killing. That Joker mind-screwed Harvey Dent for cripes sake. And he’s not even living up to his name anymore. Have you forgotten that part of the Joker’s appeal is that he is supposed to be blackly, darkly funny? Have you forgotten that his whole thing is dead baby style comedy and gallows humor? That he is just as likely to make puns and use slapstick as he is to use wit? I am very disappointed, DC Comics, that you have forgotten what one of your most iconic villains is at his core, and this disease just keeps spreading to other villains in the comics. It’s happening to Riddler, it’s happening to Two-Face, it’s happening to just about every Batman bad guy. I don’t even wanna talk about how badly Mad Hatter’s been screwed over by the reboot. That is my biggest complaint with the New 52, that you are ‘reimagining’ your villains in ways that don’t even seem true to who they are. That’s not reimagining. That’s just disappointing.

  • Anonymous

    “How could they go about getting people other than 18-34 year old men to read their comics?”

    Um, i always wondered why DC would want to do that? I mean its not like it really changed all that much… DC was pretty much aiming at the same demographic before hand & we were all still enjoying the books we enjoyed.

    Its kind of like being offended when the publishers of girlfriend inform us that there demographic is female teenagers. If you enjoy the magazine that cool you go on enjoying it: Does being told that this product isn’t designed specifically for you going to stop you enjoying it?

    Sure i hate the reboot, but it had nothing to do with a supposed change in demographic, i hated it due to its plummeting technical skills, disinteresting stroy & stupid attempt to make everything edgy. An frankly enough people locally thought the same, to the point that at a local convention i went to there was enoughof us for an event called “DC Reboot, where did the magic go.”

  • Anonymous

    Also if you say “do not want” for everything but Orange Ivy it’ll also not allow you to take the rest of the survey… apparently DC’s only interested in your opinion if you like there products. Seems like a very dishonest way to try to get an honest answer for what you are doing wrong or right.

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