Red Bull did another sports thing! This is The Athlete Machine, a collection of Rube Goldberg devices connected by a series of impressive feats of derring-do performed by what we assume are well known extreme sports athletes. After Felix Baumgartner's jump from space, it seems Red Bull figured the best way to top something huge is by linking smaller, slightly less awesome things together into a sort of extreme sports Voltron.Read More
Surfer Bruce Irons doesn't feel surfing is awesome-to-the-max enough with the huge waves and sharks mistaking the silhouette of a surfer sitting on the board for the silhouette of seal or larger fish, otherwise known as lunch, so he decided to throw a ball of flame into the mix. He surfs with flares, which looks really, really neat as the crest covers the surfer, leaving only a glowing ball of flare shining through the water. Don't mind the Red Bull branding on the video, the flare-surfing is worth a watch.
(via Viral Viral Videos)Read More
Design firm Antrepo recently undertook an experiment that they called a "minimalist effect in a maximalist market": They took the existing packaging designs (left) for a number of products, including Pringles, Nutella, and Red Bull, removed some of the clutter and gratuitous graphics (center), and then, for maximally minimal impact, stripped away even more to create a "more simple variation" (right). Sometimes the center picture looks better than the ultra-stripped down design on the right, but in almost every case both beat the cluttered, noisy packaging that actually exists. Which of the variations do you like the best?Read More
"At some point, [a friend] and I decided it would be fun to dress up like vikings and go to restaurants and do reviews," Swatton said. "The next night, we went to Griffith Park Observatory where they were doing a laser show about the northern lights. There were 15 of us and we all had our weapons -- axes, spears, everything -- and we heckled everything."Read More