Is it okay to use feminism to sell products? Commence mixed feelings in 3-2-1...
Feminism seems to have made such a dent that companies now see being anti-sexism as a way to sell products! It’s almost as if women are a majority of the population and it would be a smart business move to market products with their interests in mind, or something!Read More
Great Moments in Advertising
Highly Successful Marketing Strategies
Will we ever get tired of Old Spice Guy parody videos? You might as well ask us if we'll ever get tired of the Old Spice Guy himself. Answer: No. And certainly not when Muppets are involved.Read More
The use and history of "Spoiler Alert" (The Awl)
Lady Gaga kidnaps Commissioner Gordon (The Onion)
Dos Equis guy bigger than Old Spice guy? Say it ain't so (FastCompany)
"My son is a meme?" (news.com.au)
How to rebuild your attention sp (LifeHacker)Read More
Given the overwhelming Internet response to Old Spice's CGI-free, intricate one-shot commercials starring Isaiah Mustafa, it was probably inevitable that the parodies would come: Fortunately, this one is extremely well-done. The Harold B. Lee Library at Brigham Young University has whipped up an excellent shot-for-shot parody of the Old Spice commercial that started it all. Bonus: It promotes books and learning.
Video below:Read More
This morning, the 2010 Primetime Emmy Award nominations were announced. And while that's generally exciting for a TV nerd such as myself, this is a system for geeks you're reading on. So I have embarked on an epic mission: I am going through all the nominations (not just the elitist ones that actually get into the televised awards show), category by category, to provide a full-on geek perspective. The only ones that shall be skipped are those with no good geeky offerings, or the ones where you don't even know what the name of the category means. In other words, here's everything that matters to a geeky television viewer. For reference and your personal knowledge-accumulating pleasure, here is the full list of nominees. For those of you who care more about which shows prevailed, here is the nomination summary, that just states number of nominations per program without specifying the categories. I'm going to be going in order through the categories as they appear in the full list linked above so that it's easy for you to follow along at home. Ready? Let's begin.Read More
Sometimes it pays to spend money. In just the first few months of 2010, Old Spice has spent more than 2/3 of their entire ad budget for 2009 in the most recent stage of a massive corporate makeover started in the early years of the last decade. So, how has it worked for them? Well, folks like Time Magazine are blogging about how excited they are for a sequel to a freaking commercial, something’s going right.
Video below:Read More