Sometimes it pays to spend money. In just the first few months of 2010, Old Spice has spent more than 2/3 of their entire ad budget for 2009 in the most recent stage of a massive corporate makeover started in the early years of the last decade. So, how has it worked for them? Well, folks like Time Magazine are blogging about how excited they are for a sequel to a freaking commercial, something’s going right.
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Read Jon Bershad‘s full explication of the new Old Spice commercial at Mediaite.
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