Man Went to Aldi for Cheap Groceries. Then a Small Roast Cost $30, a Larger One Nearly $47 and He Completely Snapped: ‘I Don’t Know What To Do’
At some point, the numbers just stop making sense
Aldi has built much of its reputation around low grocery prices. But when a small roast costs $30, shoppers may start wondering just how far their money can still go.
Even Aldi’s meat aisle has been getting a closer look, with shoppers breaking down what they actually get for the price. And when everyday grocery prices start feeling harder to justify, shoppers are paying closer attention to what their usual grocery run now costs.
TikTok creator Shanman (@shanman9390) claims he reached his limit during a recent Aldi trip with his wife. After spotting a small roast for $30 and a larger one for nearly $47, he began questioning how people are supposed to keep up with grocery costs. And meat wasn’t the only price that caught his attention.
And It Wasn’t Just the Roast
“How the f*** are people supposed to survive in this economy?” Shanman asks at the beginning of the video. He explains that he and his wife had gone to Aldi that day when he started looking at the roasts.
According to Shanman, a small roast was priced at $30. A larger one, which he described as a “decent sized” roast, was nearly $47. “F***ing dollars for a chunk of meat,” he says.
He then claims he had heard that meat prices had increased by 78%. “And I believe it,” he adds, pointing to what he had just seen at Aldi. However, Shanman does not explain where that 78% figure came from or what period it covers.
His complaints soon moved beyond the meat section. Shanman claims breakfast croissants his daughter eats used to cost $3.99 but are now $4.99. He also lists a box of cereal at $6.99 and says a gallon of milk was almost $5.
“Everything we buy in the grocery stores now is more f***ing expensive,” he says. He then questions what happened to bringing costs down and making things more affordable.
By the end of the video, Shanman’s frustration had turned into uncertainty over what families can actually do about higher costs. “I have had it up to here,” he says. “I don’t know what to do.”
Viewers largely understood his frustration with grocery prices. “Yes..I can’t even afford ground beef,” one person wrote. Another asked, “So how do you think people on Social Security are getting buy?” while someone else simply wrote, “they don’t care about us !!!”
But the comment section quickly became political. Several viewers blamed President Donald Trump and the people who voted for him. “Trump. we told yall. now we all lose,” one commenter wrote. Another said, “after trump took office i can’t pay my bills and not go hungry.”
Others weren’t convinced that blaming one political party was the answer. One commenter argued that politicians on both sides benefit while ordinary Americans struggle, writing, “That’s our politicians on both sides they get rich and we get poorer great system.”
One self-identified Trump voter was particularly frustrated with the political divide. “I voted for Trump and THIS NOT what I voted for!!!” they wrote, adding that they were disappointed and felt the same financial pressure. Instead of arguing over which side was responsible, they asked, “Only question is what can WE do!?”
Other explanations surfaced as well. One viewer blamed businesses passing higher labor costs onto customers, while another pointed toward corporations, writing, “Corporations are making record profits while ranchers and farmers struggle.”
Whatever viewers believed was behind the prices, Shanman’s video tapped into a frustration many of the commenters shared. For him, the nearly $47 roast wasn’t an isolated complaint. It was one more price in a grocery trip that left him wondering how much more families can absorb.
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