The end of an era is upon us: Trailblazing social networking site Friendster has announced that as of May 31st, it will be wiping out most of its current user data to prepare for a total overhaul which will be primarily oriented towards users in Asia. Photos, comments, blogs, and groups will be kiboshed for Friendster’s 115 million registered users (fewer than 10 million of whom are active), though all user accounts will be kept live. Friendster urges users to make use of its Friendster Exporter app to rescue their data.
The overhaul is being initiated by MOL Global, the Malaysian company that bought Friendster at the end of 2009 for less money than had been invested into the social networking site. So what’s in store for the new Friendster? “Entertainment and fun“:
Our improved site is designed to create new profiles that allow you to connect differently with people and do things differently than other networking sites. Basically, the new site will complement your existing online presence in other social networking sites.
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Friendster will be repositioned as a social entertainment site for people to play games and music, and … it will leverage Facebook Connect.
(via TechCrunch)
