comScore Burger King Abandons Creepy King Ad Campaign | The Mary Sue
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Burger King Abandons Creepy King Ad Campaign, Opts for Something More Boring

The King is gone, but he won’t be forgotten. Burger King has decided to abandon their iconic, hilariously creepy “The King” campaign after what I think most people would consider to be a resounding and continuing success. Instead, they’re turning their focus towards moms and highlighting the freshness and quality of their ingredients and products. Their newest commercial for the California Whopper (which has guacamole) will feature the sights and sounds of the fresh, fresh ingredients being prepared. How delightfully boring.

The King ad campaign was the brainchild of Crispin Porter + Bogusky, the same people who brought you Whopper Lust and what-this-is-I-don’t-even experiences like Sneak King and Subservient Chicken. After over seven years together, CP+B and Burger King have officially parted ways and Burger King says it has “no plans to bring the King back anytime soon.”

Check out some of CP+B’s best Burger King related work after the jump. Long live the king!

(via The Daily What)

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