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For A More Civilized Age

Sorry, Nerds: Tons of You Bought Star Wars on Blu-Ray Anyway

by Jamie Frevele | 12:29 pm, September 23rd, 2011


Despite the best efforts of the most die-hard/change-resistant Star Wars nerds around the world to boycott the Blu-ray release of Star Wars: The Complete Saga, the newly-released nine-disc set went on to break global sales records. What does this mean for those nerds? It means some of them probably bought Star Wars: The Complete Saga on Blu-ray within the first week of its release. “For the special features,” they’ll probably tell you.

Right after it was announced, the set — which features 40 hours of extras and all those wonderful additions George Lucas made — became both the highest ranking pre-order and catalog title since Blu-ray was invented. Now that it’s been released, it has sold one million units worldwide. In one week. Fans spent $38 million on 515,000 copies of the set in North America alone, and at a pretty steep list price of $139.99. (Though it’s available on Amazon for $79.99.)

Well, it’s not as if the marketing campaign took the “fly under the radar approach”:

The 13-month campaign to launch the SAGA Blu-ray and engage consumers around the globe began in August 2010. From Darth Vader at the 2011 Consumer Electronics Show (CES), a first look at San Diego Comic Con, a first-of-its-kind partnership with eBay, to creating the world’s largest lightsaber in the UK, the power of the Force continued to resonate around the world as fans came out in droves to have fun with that galaxy far, far away.

Plus, it’s Star Wars. There was no way, even with unpopular changes, that this was going to fail. We are not dealing with The Star Wars Holiday Special here — we’re talking about Lucasfilm’s money and all six Star Wars films — most of them … okay, some of them beloved — in one fancy, high-definition set with tons of all new extras. One misplaced “NOOOOOOO” was not going to derail this thing.

Congratulations on all that new money, George Lucas!

Top pic via Get the Big Picture

(via Deadline)

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  • http://www.facebook.com/profile.php?id=1244520180 Andrea Pantoja

    This is why GL sees no reason to release the original films and to quit mucking with them. We all eat it up anyways. Even with that stupid ‘Noooo’ which was stupid in the first place. 

  • http://profiles.google.com/thegneech John Robey

    This is why we can’t have nice things.

  • http://twitter.com/Riviare Kimberly

    Well… the majority of fans seem happy with it. Money talks, so I guess people who aren’t happy with what he’s doing aren’t buying it.. except for the ones who are. I can’t afford it yet, but I’ll get the BR pack when I can. It’s got a lot of legitimate mistakes fixed in it, and looks really good. 

  • http://twitter.com/textbkleftovers Textbook Leftovers

    RAWR. Idiots. Lucas is laughing his ass off… allllll the way to the bank.

    The only reason I still own a VCR is for the THX-remastered original trilogy. When the VCR breaks, I will buy a new one at a pawn shop. And continue to do so until I can buy the movies in a modern form withOUT all the crap.

  • Anonymous

    For me, the dealbreaker isn’t the ‘nooo’, it’s the silly Obi Wan roar thingy in Episode IV :-/

  • Anonymous

    I’m forcing myself to watch them in episode number.  Been busy so so far I’ve only finished episode II.  I don’t  know what all the fuss is about but one thing I’ve always felt since Episode I was in theaters was the complainers were being way too anal.  I think overall the newer Star Wars were roughly as good as the originals.  When the originals came out there were parts people didn’t like too.  Overall I think Lucas and his teams have done outstanding jobs and the newer movies will be just as good as the originals decades from now – its all part of the same story, so take it as a 6-part story (plus a gazillion books) and don’t sweat the small stuff.

  • John Wao

    Darth Lucas must be laughing his ass off. 

  • Anonymous

    Stop feeding the Lucas troll! Dammit nerds!

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  • http://pulse.yahoo.com/_7G4SWUX2MCWWXLMYNN347JMIZY Frodo Baggins

    Oh sure, blame the victim, Jamie. “Why don’t you just leave, if he keeps doing it?”

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