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Over 90,000 Copies Of IDW’s My Little Pony Comic Book Have Been Pre-Ordered

I’m pretty sure everyone at IDW Publishing knew they had a hit on their hands when they picked up the rights to publish My Little Pony: Friendship is Magic comic books from Hasbro, but the suspicion has now been confirmed. Advance orders for the first issue from Katie Cook and Andy Price are sitting around 90,000 copies. 

90,100 to be more exact. Bleeding Cool reported the numbers which IDW later tweeted to confirm.

This is pretty exciting for a few reasons. Firstly, it’s an awesome win for Cook who is a delightful artist and creator of the webcomic Gronk. You probably also know her work on Archaia’s Fraggle Rock title as well as her Star Wars art (Her Universe will be giving out Cook’s new Halloween tote at our NYCC party tonight!)


Comic sales one-up each other often but for an all-ages book to do this is a pretty big deal.

The first issue has a few varient covers plus a box set of all six, which also helped that number but MLP fans being who they are, I would be surprised to see a second printing announced very soon. Price is doing the main artist duties on the title while Jill Thompson (Sandman, Beasts of Burden), Stephanie Buscema (Womanthology), and others will do special covers.

The issue goes on sale at comic shops and digitally (something not included in these numbers of course) November 28.

(via Bleeding Cool)

Previously in My Little Pony

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  • Richard Neal

    Excited about this comic.We’re seeing huge interest on My Little Pony from a merchandise stand point. Coupled with the success of the Adventure Time comics, we ordered pretty heavy on My Little Pony. I’m thrilled to have a comic that will cross gender and generations too. Finally we’re getting both popular and quality content for kids!

  • Alasdair Murray

    90,000? Um, wow. :/ I kind of assumed this show only appealed to a small but dedicated fanbase, but I guess I was wrong.

    Unless it only has 90,000 viewers, and every one of them ordered a comic…

  • Anonymous

    On Reddit, the My Little Pony subreddit alone has almost 45,000 subscribers. That’s just one online community. Sure, there’s bound to be some overlap between communities, but the MLP fandom is getting huge.

  • Chris McFeely

    I’m not belittling the book’s achievement, but I think it’s a stretch it credit any of this to it being an “all ages” title, and not the product of an adult fanbase that has co-opted the franchise almost entirely to the point that they are it’s most recognized buyers, over the actual target audience of the thing.

  • Starman

    Yes. I’m sure that all of this is entirely due to Bronies and that no young girls or women at all are buying this book. Because girls don’t read comics! Everybody knows that.

  • Namey

    Regardless of the sizable Brony market, MLPFiM has staunchly kept its focus on its original audience. The most that Bronies have influenced anything in the show’s making are to inspire small references and shout-outs; the core product has remained unchanged, because its makers both have integrity, and are smart enough to recognize that you don’t change what’s working. Thus it’s completely false to claim that the adult fanbase has “co-opted the franchise” in any significant way. They simply ensure its success so that it can continue to reach its intended audience with security.

  • Jerilyn Nighy

    To be fair, Chris didn’t say girls and women don’t read comics.

  • Jerilyn Nighy

    Congrats to her.

  • Tiffany Ross

    I’m getting it for my 9 year old. No bronies here.

  • Leonard J Krabbs

    The 90,000 is only part of it; I’ll wager itunes and comixology will add a few thousand sales as well. I haven’t bought a paper comic in years, but I picked this up from the latter service.