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How to Properly Embrace Image Macros as a Brand

Kind of like on Tumblr, where everyone interacts with their favorite brands.

If you’ve been on the Internet, chances are you’ve seen brands attempt to capitalize on the growing trend that is image macros and memes. This is nothing new, of course, and some succeed more than others. Specifically, GE has a bunch of really interesting examples.

It might sound easy to just slap text across a picture, but it has to be engaging as both a thing you read and look at.

launching of the space shuttle

But it takes a certain kind of picture, with just the right amount of text, to make a lovely combination.

geimagemacrocells

You can find more like the above over at GE’s Pinterest.

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