Woman Walks Into Target and Shows What Plus-Size Shoppers Actually Get. Then the Comments Make It Worse: ‘It’s Actually So Annoying’
We're tired.
Target’s plus-size clothing section is getting dragged online after a woman filmed just three racks of options.
The video, posted by Wall Street Apes on X, shows the creator panning her camera across rows of women’s clothing before zooming in on the tiny plus-size section. To make matters worse, the comments section did not pass the vibe check.
The video starts with the woman standing in the middle of Target. She shows that the straight-size area is packed with racks stretching deep into the store, while the plus-size section is squeezed into a corner with just a handful of options. The creator doesn’t say much, but the visual contrast speaks for itself.
The video then switches to a male narrator explaining that retailers like Target prioritize inventory that sells quickly, and plus-size clothing often doesn’t move fast enough to justify more shelf space. That’s why, he says, most of the selection has been pushed online.
Cue the comments
A mixed bag of frustration and outright hostility, responses to the video ranged from fat-shaming the woman to making excuses for the outlet. Some argued that plus-size shoppers should just accept whatever limited options stores decide to stock. Some defended Target, arguing that plus-size clothing is harder to stock because bodies vary more in larger sizes, leading to more returns.
Target has not responded to this video, but has previously commented on the plus-size issue, saying in May 2026:
“At Target, we aim to offer great style at affordable prices for everyone. We value and appreciate your feedback. We recognize the importance of the Plus category. Currently, we offer Plus styles in select stores and a full assortment online. Target is also now offering Plus Sizing in our limited-edition collections.”
One commenter wrote, “It’s just business. People gain weight in vastly different ways, so it’s difficult for clothing manufacturers to make off-the-rack clothing that fits plus-sized people universally. Too many returns and unsold items. So they prefer to market to the 0-16 sizes.”
Others shed light on another problem. They pointed out that plus-size shoppers aren’t just looking for more inventory. They want better style choices. However, basic, unflattering designs continue to dominate most plus-size sections, making it even harder to find something that feels good to wear.
It’s bigger than just missing out on sales
A report found that 60% of plus-size women consistently struggle to find clothes that fit, turning a simple shopping trip into a frustrating ordeal.
Even when brands do offer extended sizes, they often charge more for them. This “fat tax” punishes people for existing in larger bodies, forcing them to pay extra for the same shirt their smaller friends can buy at a standard price.
When a brand gets it right, shoppers amplify it across social media, driving organic traffic and sales. But when a brand stops at 2X, the backlash is swift and brutal. Influencers and customers call out deceptive marketing, and bad reviews can tank a collection overnight.
This woman’s now viral Target video is just one symptom of a much larger problem. Until retailers stop treating plus-size clothing as an afterthought, shoppers will keep calling them out. The demand is there, the market is massive, and the excuses are wearing thin.
(Featured image: Darina Belonogova on Pexels)
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