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White iPhone 4 Officially Available on April 28th, Says Apple


This is in part good news because there’s a new, consumer-coveted option on the table and in part because its confirmation shuts down what feels like decades of rumor and speculation about a color option for a phone: Apple has confirmed that the white iPhone 4 is coming, and it is coming tomorrow.

The white iPhone 4 has seen many delays: The phone was first announced for last June, then pushed back to the end of 2010, then shuffled to this spring. One prominent rumor had it that the delay was due to a faulty camera-case interaction, since light leaked back through the white case and contributed to poor picture quality, especially for photos taken using the camera’s internal flash.

But hey (especially if you’re not an Apple fan): This is still just a pointless and stupid color update for some phone, right? Maybe so, but at least one analyst believes it has broader economic significance than for diehards: Ticonderoga Securities’ Brian White says that the white iPhone 4 will contribute to an Apple sales boom in China, “where white anything is popular … White is just a very desirable color there for all kinds of consumer electronics. It goes for both men and women.”

Read Apple’s full press release below:

CUPERTINO, California—April 27, 2011—Apple® today announced that the white iPhone® 4 will be available beginning tomorrow. White iPhone 4 models will be available from Apple’s online store (, at Apple’s retail stores, AT&T and Verizon Wireless stores and select Apple Authorized Resellers.

“The white iPhone 4 has finally arrived and it’s beautiful,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “We appreciate everyone who has waited patiently while we’ve worked to get every detail right.”

iPhone 4 is the most innovative phone in the world, featuring Apple’s stunning Retina™ display, the highest resolution display ever built into a phone resulting in super crisp text, images and video, and FaceTime®, which makes video calling a reality.

Pricing & Availability

White models of iPhone 4 will be available in Austria, Australia, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Macau, Netherlands, New Zealand, Norway, Singapore, South Korea, Spain, Switzerland, Sweden, Taiwan, Thailand, UK and the US, beginning Thursday, April 28 and in many more countries around the world soon. White iPhone 4 will be available for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model with a new two year agreement through the Apple Store® (, at Apple’s retail stores, AT&T and Verizon Wireless stores and select Apple Authorized Resellers.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

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