Viral Marketing For DC Universe Online Makes Actual Player Costumes
Fashion for Nonhumans
I wasn’t crazy about DC Universe Online. Maybe it’s because I’ve filled the MMO slot on my equipment pane, or because I’ve never been able to invest myself in superheroes that have super-powers, but even after playing the beta it just didn’t seem like something I needed in my life. I already play an MMO. I already read DC comics.
But I don’t have someone to lovingly manufacture my character’s in-game costume for me, which is precisely what Sony and DC’s latest “viral” marketing scheme for the game purports to do.
In all seriousness, this is something that I’ve always wanted to see explored more often by comic writers. Who, in Gotham City, repeatedly manufactures purple zoot suits with green pinstripes and pumpkin colored shirts (with proper alterations for an acid squirting boutonnière)? Suits that are half black with grey pinstripes, and half grey with black pinstripes (with a sturdy pockets for coins)? Who, for that matter, haberdashers up bright green bowler hats (with question marks on the front)?
According to DCUO, Mr. Lee does. At least, in Spain, where it’ll run you €400 for your new duds.
Oh, and a word to the wise, DC. Don’t encourage your players to “live the same experience as the game in the offline world.” Those are some lawsuits you don’t want to be a part of. Hocky-pants notwithstanding.