Twitter Analytics Now More Granular, Fans of Buzzwords Everywhere Overjoyed
I'm sorry that people are so jealous of me, but I can't help it that I'm so popular.
Twitter just got a lot more analytical. You can now access a variety of analytic tools, tracking your follows, unfollows, mentions, and times that your tweets have been favorited, retweeted, or replied to. Yes, it is now possible to count how many 140-character insights others thought were important enough to pass on. How could this possibly get any better?
It could help Twitter make money, that’s how. The tools include data on how many people clicked links contained in tweets. Businesses are willing to pay to prominently display their tweets or promote their accounts, especially now that Twitter has formed a partnership with WPP, a global advertising company. Together they plan to make more effective campaigns for WPP clients and increase Twitter exposure. So, yeah, more advertising!
In addition, Twitter began allowing access to its self-serve ad program to all users back in April. The analytics program will help anyone using this to track the success (or failure) of their tweets, meaning we can all look forward to a better and brighter tomorrow full of data-driven tweets. Whether you’re a fledgling business owner or just someone in constant need of adoration, Twitter’s got your back.
In an age where we’re all convinced the world needs to know about our every passing thought and action, it really was only a matter of time before someone created a way for us to see just how much everyone cares about the minute-by-minute account of our day. Incidentally, I’m chewing a piece of sugarless cinnamon gum right now. #yum