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The Worst Thing You’ll See Today: Pepsi Couldn’t Have Created a More Tone-Deaf Ad If We Dared Them

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It’s been 46 years since Coca-Cola tried to unite humanity with their “I’d Like to Buy the World a Coke” campaign, and in all that time, they could never do what Pepsi has now accomplished with their latest ad. I don’t think I’ve ever seen people of all walks agree so strongly, but here we are, united as humans in our strong certainty that this is most definitely the worst ad ever created.

Behold:

Oh my gosh, this commercial has everything. EVERYTHING.

It has general “protest” as a super fun, sellable, street fair/block party-style commodity. SO HIP AND CASUAL AND WOKE! WE KNOW WHAT THE YOUTHS WANT!

It clearly means to invoke images of actual protest, but mass-manufactured and siphoned into its least challenging possible form. (i.e. The Kendall Jenner Form.)

Because REVOLUTION! PEPSI! CHANGE!

Thanks, Pepsi, for finally teaching us how revolution works.

It manages to sell protest as a fun cool product, but also be centered around a message, it seems, of Blue Lives Matter?

Overall, appropriating protest for corporate sales isn’t going to go over well. I think a lot of us could have told Pepsi that, but alas, no one ever asked.

I’m sure they have our best interests at heart, though, right? Given all that wokeness?

But, again, at the very least, it did bring a lot of us together. You know, in our hatred of it.

And then, one of the very worst parts in a long parade of worst parts:

Oh, hey, bonus gift! Did you think this couldn’t be any worse? Well, surprise! Here’s the full-length version.

I’m sorry and you’re welcome.

(image: screengrab)

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Vivian Kane (she/her) has a lot of opinions about a lot of things. Born in San Francisco and radicalized in Los Angeles, she now lives in Kansas City, Missouri with her husband Brock Wilbur and too many cats.