A 17-Year-Old Film Topped the Box Office This Weekend, and You’ll Never Guess Which (Actually You Probably Can)
Not all that glitters is gold
This weekend’s box office totals were interesting in a number of ways, first, in that the clear winner was a seventeen-year-old rerelease, second, in that it made almost three times as much as the next highest grossing weekend opener, and third, that it was the first hand-animated movie to top a weekend box office in two years. Yes, I’m talking about the 3-D rerelease of The Lion King.
This gives The Lion King‘s 3-D rerelease a higher opening weekend gross than The Princess and the Frog, the last hand-animated movie to top an opening weekend. From Cartoon Brew:
3D screenings of the film accounted for an impressive 92% of the gross. The 1994 feature, which remained the highest-grossing hand-drawn feature of all-time even before this re-release, is the first number one hand-drawn animated feature at the American box office since the theatrical run of Disney’sThe Princess and the Frog, which held the top position on December 11-13, 2009 with with $24.2M.
It certainly seems like rereleasing an old family film appeals to a lot of moviegoers out there, from the parents who know they’ll be going to a movie that will captivate their kids for two hours, to the kids who burned out their VHS copy of the thing and are now excited to see it all on a big screen again. I’m by no means a big fan of the 3-D trend, but I’m more than willing to put up with it if it means more classic films back in theaters.
(via Cartoon Brew.)
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