comScore The Heat Mondo Poster Sandra Bullock and Melissa McCarthy | The Mary Sue
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The Heat Gets an Explosive Mondo Poster

Highly Successful Marketing Strategies

Melissa McCarthy and Sandra Bullock‘s The Heat has had many posters, some better than others, that have tried to show us how badass the two will be when the movie hits theaters June 28th.  Mondo got the design just right, though, with their 80’s style poster for the buddy cop film, which gives us a flying cat, a good amount of fire, and Bullock and McCarthy at their coolest, rising out of the flames. These posters will be given out at 10 pm showtimes on the 27th at Alamo Drafthouse Thearters around the U.S.

(via Entertainment Weekly)

Previously in The Heat

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