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Latest Mattel Stories

Warner Bros. Promises Tons of Stand-Alone Wonder Woman Merch for Upcoming Film Slate

By Jun 8th
Mattel Creates An Ava DuVernay Barbie As Part Of Their “Sheroes” Line

By Apr 24th
“DC Super Hero Girls” Announced For Marketing Apparel, Action Figures, and TV to Girls!

By Apr 22nd
Diablo Cody to Write “Next Draft” of Sony and Mattel’s Live-Action Barbie Movie

By Mar 5th
Why Didn’t They Make Batman Riding a Robot T-rex Toys When I Was a Kid?

By Feb 20th
All the Toy Fair: 70 Images of Toys You Can’t Touch Yet

By Feb 16th
The View-Master Is Back With Virtual Reality Powered by Your Phone

By Feb 13th
Things We Saw Today: Perfect PJs For The Space-Time Travelers We Currently Are

By Jan 1st
The Woman Who Wrote That Barbie Book Says She’s a Feminist, Doesn’t Explain Why Barbie Can’t Code

By Nov 21st
One More Barbie Thing: Brand Facebook Apologizes For Terrible Computer Engineer Book

By Nov 19th
A Female PhD Student in Computing Re-Wrote That Horrible “Barbie Computer Engineer” Book and Made It Awesome

By Nov 19th
Awful Barbie Book I Can Be a Computer Engineer Sends the Opposite Message to Girls

By Nov 18th
Remember Popples? Netflix is Giving Us a New Series Based on the Fluffy Toys in 2015.

By Sep 24th
SDCC Toy Roundup: Final Fantasy Batman, Hot Toys Marty McFly, Darth Vader Hot Wheels, and Sailor Moon Buddies

By Jul 24th
17 San Diego Comic-Con 2014 Exclusives To Consider Spending Your Hard-Earned Money On

By Jul 21st
The Mary Sue Exclusive: She-Ra’s New Look In DC’s He-Man and the Masters of the Universe #18

By Jul 8th
Toys We Saw At The TTPM Spring & Summer Showcase, Including Mattel’s BOOMCo Blaster Line and More

By May 1st
If Iron Man Was A Monster High Doll. And Also A Woman.

By Mar 31st
Barbies Of the Near Future Will Be Like Her But For Little Kids

By Feb 22nd
Mattel Exec Defends Barbie’s Unrealistic Proportions, Says They Don’t Affect Girls’ Body Image

By Feb 3rd