As pointed out by Bustle's Emma Lord on Twitter, there is a generally female-positive site that continually uses a stock image that shows a woman standing on a scale, and to make matters worse, the weight shown on the scale is unrealistically low for most women.Read More
Are we still saying women don't like superhero films?
Aquaman was always going to be a bit of a challenge to market.Read More
The "W" stands for "Why?"
The backlash arrived when many pointed out the hypocrisy of the fast-food chain celebrating its female employees while mistreating many of them.Read More
The trailer for the upcoming season of Netflix's Bojack Horseman makes it clear that a good chunk of the season will deal with Bojack having gone missing after the events of Season 3. Sounds like we might need a private investigator. Luckily, Netflix has one of those, too!Read More
An emoji gleefully donning a handmaid's red uniform with the text "The Emoji's Tale" and a caption reading "Blessed be the emoji. #EmojiMovie :D" with a link to purchase tickets.Read More
KFC literally launched a spicy chicken sandwich into the stratosphere as a marketing campaign.Read More
While it's always suspect when a corporate fashion brand uses a social issue to sell stuff, sometimes it can genuinely be a nice acknowledgement of a cause, or a way for an organization or group to fundraise toward a worthwhile goal. Sometimes marketing and monetization can actually do and be good. This isn't one of those times.Read More
Feelings have been, shall we say, less than favorable about the most recent installment in the Netflix Marvelverse, Iron Fist. However, we'll have plenty more Danny Rand to deal with on the upcoming show, The Defenders, which brings him together with Daredevil, Luke Cage, and Jessica Jones. If you're not entirely thrilled with that, don't worry. Neither is Jessica Jones.Read More
Have you ever been in the shower, cleansing yourself of the remains of the day only to be confronted with unrealistic beauty standards as you reach for your Dove® Body Wash?Read More
Keep those unrealistic body standards off our Wonder Woman.Read More
We've got just over a month before Wonder Woman hits theaters. By this time in a mega-blockbuster superhero movie's gestation cycle, potential audiences have long been drowning in promotional campaigns. Marketing is s huge part of the movie process. So where is the marketing for Wonder Woman?Read More
Also it's a robot. A robot razor with full breasts.
Now, thanks to Schick, we can finally picture an anthropomorphic razor with a well-defined bosom.Read More
Facebook Advertising Filters Allows Advertisers to Be Hugely Racist, Which Is Horrible and Also Super-Illegal
There are times when Facebook seems like it's really trying to be better (unconscious bias training! paying women equal pay!), and then there are times when it's just like what are you even doing, Facebook? Case in point: the fact that advertisers on Facebook can segment their ads based on race, not to target them, but to exclude them.Read More
As more information comes out about the upcoming Bad Robot-produced film, God Particle, we get more excited about it. A sci-fi film with two amazingly talented black leads? Sign me up! However, how much information is too much information? And when should "insider sources" just hold their water and shut the hell up?Read More
It's like a glimpse of the mocumentary that could have been. Zoolander 2 - not to be confused with Zootopia - is coming out next month, and in a bit of really fun AR marketing, Vogue visited Derek Zoolander at his home in New York to ask him seventy-three questions. He only had nine answers prepared, so there was a bit of a struggle. Check out the video above for some laughs, and great Zoe Kravitz cameo!Read More
The New York Consumer Affairs Board recently conducted a study titled "From Cradle to Cane: The Cost of Being a Female Consumer" that tells us something we all kind of already knew from browsing the CVS and Rite Aid razors: women's products cost more than similar products for men.Read More
We love how, in the lead-up to next year's Batman v Superman, Warner Bros. has been prominently featuring Wonder Woman in all of their marketing. The newest BvS posters are no exception. Check out this amazing action shot of our favorite Amazon in her very own new character poster.Read More
Family commercials for Star Wars that use "I am your father" in a cheesy way are my new favorite genre of commercial.Read More
If you want to feel depressed about society's definition of gender roles, look no further than advertisements. But apparently, we millennials -- with our dangerous post-gender world-views and fluid theories about gendered socialization -- have started to frighten advertisers a little bit.Read More
Abercrombie & Fitch told Women's Wear Daily that their new campaign would move away from their signature images of shirtless monochrome teenagers.Read More