The Mary Sue

Hulu Plus

Apple is Reportedly Floating a Plan to Get Rid of TV Ads, a Grateful Audience Rejoices

No longer would you have to fast-forward through commercials on your DVR.

If you're sick of commercials when you watch TV, you're not alone. Apple seems pretty tired of them as well. That's probably why they're considering a plan that would get rid of ads altogether. The downside is that they would do so by charging users more money to pay off the companies benefitting from the ads, but maybe that's not so bad. I wouldn't mind kicking in a few extra bucks each month to not have to watch commercials.

Read More

Barnes & Noble Announces New "Nook Tablet," Could be a Tough Kindle Competitor

Though analysts had been expecting it, Barnes & Noble booksellers announced a new addition to their eReader line today: The Nook Tablet. However, calling this device an eReader is something of a disservice, as this latest Nook aims to be the hand-held multimedia device that also lets you read books on it. Now where have I heard that before? Here's what you need to know about the new device.

Read More

Hulu May Morph into an “Online Cable Operator”

If you're a fan of web-based TV service Hulu, you're not alone. The company reported revenue of over $260 million in 2010, more than twice its $108 million haul in 2009 -- and it managed to turn its first profit. But Hulu doesn't have room to breathe easy yet: At $2.16 billion, its rival Netflix had nearly ten times Hulu's revenue in 2010, and perhaps more pressingly, Hulu could lose or see restricted some popular free content from Fox and ABC, whose parent companies, News Corp. and Disney, are reportedly "mulling whether to wait two weeks or more after a TV episode airs before making it available free online," and, to add insult to injury, may ramp up their sales to Hulu's Internet-delivered TV competitors Netflix, Microsoft, and Apple. Which could explain why Hulu refuses to rest on its laurels: According to the Wall Street Journal, Hulu execs are considering a radical switch in the company's direction, which would see Hulu as a sort of "online cable provider."

In what would be a major shift in direction, Hulu management has discussed recasting Hulu as an online cable operator that would use the Web to send live TV channels and video-on-demand content to subscribers, say people familiar with the talks. The new service, which is still under discussion, would mimic the bundles of channels now sold by cable and satellite operators, the people said. Hulu's managers say tumult is natural in such a fast-changing industry. "When we blaze trails, which is what Hulu is about, it takes time," said Jason Kilar, Hulu's chief executive, in an interview. "That is not for the faint of heart, and we understand that."
The question remains, though, how many people would pay for such a service, and, relatedly, how much juice would the networks that own the shows be willing to give it. I've previously expressed my opinion that Netflix Instant is simply a much better value than Hulu Plus; a solid live offering could seriously distinguish Hulu from its competitors, particularly among a younger generation that doesn't want to pay for cable if it doesn't have to. What would a cable-like Hulu need to have to be worth it? (WSJ via Engadget)

Read More

If Hulu Plus Costs $9.99 a Month, Why Are There Still Ads? (Update)

Hulu has just officially announced the launch of Hulu Plus, their premium subscription service that will allow customers to get access to a broader catalog of offerings for $9.99 a month. That doesn't mean they're going to axe the free offerings on, but it's clear that some of the rollbacks in Hulu offerings in months past have been geared towards sweetening the pot on Hulu Plus. Whereas you used to be able to watch the entire current season of, say, 30 Rock on Hulu, you can now watch only the past five episodes. Hulu Plus promises to give you access to the entire season catalog for shows.

Hulu Plus subscriptions for all your favorite gadgets are officially coming, but here's the problem: Ads aren't going away anytime soon.

Read More

© 2019 The Mary Sue, LLC | About Us | Advertise | Subscription FAQ | Privacy | User Agreement | Contact | RSS RSS
Dan Abrams, Founder

  1. Mediaite
  2. The Mary Sue
  3. RunwayRiot
  4. Law & Crime
  5. Gossip Cop