I don't know what the purpose of a Star Wars theremin bra would be, nor do I wish to insinuate that such an object requires a purpose in order to justify its existence. I just know that I kind of want one now. (via Neatorama.)

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Step by step instructions on Instructables. (via LifeHacker)

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Holy boob revelations, Batman! Bras have long been thought to have arrived on the scene right around the time when women started abandoning their corsets for more comfortable options--but according to recent archaeological finds, women may have worn undergarments remarkably similar to those on the market today--600 years ago.

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Referring to feminist protest as "bra-burnings" was simply a rhetorical trick made by a reporter to create a parallel between women's struggle for equality with other protesting movements of the time, specifically the anti-Vietnam war protest and its characteristic burning of draft cards. The more you know. (via Gender Focus.)

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Yes, there is more important news about President Barack Obama expressing his public support for marriage equality. But these are bras with ice in them. They are from Japan, and they were created in response to the shutdown of the country's nuclear reactors following the Fukushima catastrophe. This means that Japanese citizens are encouraged to avoid using air conditioners. Finally -- women will have a way to keep their breasts cool and nipples erect for days on end. Gentlemen, consider this a consolation prize while you sweat your balls off, because there is no such contraption for you ... yet.

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Ladies and gentlemen, behold. There comes a time in every young building's life when they experience certain... changes. And right about then, their loving and observant contractor will take them aside, explain the facts of life, and get them fitted for their first bra. Okay, actually this is an ad campaign created by Vanish detergent, a partner of Wear It Pink Day, a breast cancer awareness campaign. And, in case you were wondering, yes, there is a boob shaped scaffold underneath that thirty meter length of cloth.

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In the 1960s, some feminists railed against cultural norms and burned their bras to symbolize that they wouldn't be controlled by the patriarchal society around them. Who knew they could have been pulling double duty by also providing valuable fuel to the world? And here I was upcycling my old bras as purses on Etsy! Ok, not purses, wallets...

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The video above is what you might call a "diamond in the rough." There isn't much of a back story, except that according to its YouTube page, it could have been found in a dumpster. Thank goodness. Because now we can share it with the world. And the future. Here is what came to mind after viewing: 1. We all accidentally watched Lady Gaga's thoughts just now. 2. This vintage celebrity spam was definitely ahead of its time. 3. Upon doing a search for related "weird bra" things, I discovered what gainaxing was. 4. Where is Will Forte when you need him? He needs to play that guy in something, anything. 5. This might actually be from Tim & Eric. If you don't want to watch it now, watch it at a party, 2,000 years from now. (The Hairpin)

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More concept art from Disney Pixar's latest, Brave, which we've been psyched about all week, this time, in a ridiculously large resolution. (At Bleeding Cool)

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Here's the best way I know to figure out what your bra size is: go to the most expensive department store around. Find the tiniest, oldest lady with the coldest hands and the thickest accent in the lingerie department, and get her to fit you. Accept whatever size she says you are because she would know, having seen every kind of boob under the sun. Still have to try on any new style of bra to make sure it fits properly. At least that's worked for me. But the day draws closer to when the powers of modern science and programming may actually be leveraged against the more-than-a-century-old practice of getting fitted for a bra. From The Next Web:

Zyrra’s system takes 10 measurements including the bust and band, the wire, the depth of the cup, the bridge, across the upper chest, the nape to waist, and “nip to nip” using a a highly adjustable fitting bra. The measurements are then entered into Ohly’s patent pending software that creates a cutting pattern unique to those measurements and the bra fits perfectly, guaranteed. Otherwise Zyrra will remake a bra or issue a refund.

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