comScore The World's Largest Bra | The Mary Sue

The World’s Largest Bra

Today in Boobs

Ladies and gentlemen, behold. There comes a time in every young building’s life when they experience certain… changes. And right about then, their loving and observant contractor will take them aside, explain the facts of life, and get them fitted for their first bra.

Okay, actually this is an ad campaign created by Vanish detergent, a partner of Wear It Pink Day, a breast cancer awareness campaign. And, in case you were wondering, yes, there is a boob shaped scaffold underneath that thirty meter length of cloth.

The massive bra kept the scaffold from undue bouncing, perhaps caused by earthquakes, on the side of London’s ITV Southbank tower last week.

I’ve always considered bra technology at the larger sizes to rightfully be less about fashion and more about literal construction, so this makes complete sense to me.

Mostly. I’m going to go snicker like a nine year old now.

(via Copyranter.)

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Susana Polo thought she'd get her Creative Writing degree from Oberlin, work a crap job, and fake it until she made it into comics. Instead she stumbled into a great job: founding and running this very website (she's Editor at Large now, very fancy). She's spoken at events like Geek Girl Con, New York Comic Con, and Comic Book City Con, wants to get a Batwoman tattoo and write a graphic novel, and one of her canine teeth is in backwards.