The Quest for Scumbag Steve’s Hat, One Man’s Journey for an Internet Icon

This story is better than Crystal Skull. Actually, most things are.
This article is over 10 years old and may contain outdated information

Recommended Videos

We’ve all seen the Scumbag Steve meme. It’s been populating the Internet for years now, but what makes it fascinating is that it’s gotten a number of spin-offs. These offshoots center not on “Steve” but rather his iconic, ridiculous-looking hat. Matt Mirandi over at Connectivist tried to track it down, and his story is wonderful.

It turns out that the hat seen in the photo only had a limited production run. Not because it was a specific limited-edition or anything, but because — well — look at it. It’s a stupid-looking hat. Not many stores ordered it, so the company didn’t produce very many.

The hat itself, which Mirandi refers to as “the Internet’s Holy Grail” is actually a 2007 New Era wheat-brown “A-Tooth” style Red Sox cap. (Editors Note: The “Red Sox” are a basesball sports club from Boston, popularized by a recurring SNL sketch starring Jimmy Fallon and Rachel Dratch. – Glen)

Mirandi got testimony that there are probably fewer than 1,000 of the hats in the world. That was fine until the Scumbag Steve meme blew up, making the hat a sought-after item, especially around Halloween.

Mirandi’s full story follows the hat from its humble beginnings, through it’s rise to stardom, and even hints at a possible resurgence of the hat’s production thanks to the meme’s success. It is a beautifully detailed and researched look into a minor internet icon that many people would probably overlook.

You can, and should, read the complete tale of Scumbag Steve’s hat over on The Connectivist.

(via The Connectivist, image via Jeepers Media)

Meanwhile in related links

The Mary Sue is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more about our Affiliate Policy
Image of Glen Tickle
Glen Tickle
Glen is a comedian, writer, husband, and father. He won his third-grade science fair and is a former preschool science teacher, which is a real job.